What is Evo?
Founded in 2001, Evo has evolved from a niche online retailer into a comprehensive lifestyle brand serving the outdoor sports community. Headquartered in Seattle, Washington, the company distinguishes itself through a curated selection of high-performance gear and fashion-forward apparel tailored for action sports. By integrating community-focused retail with a robust digital platform, Evo has established a defensible market position that bridges the gap between technical equipment procurement and lifestyle-driven consumer engagement. The firm's business model relies on deep domain expertise and a strong brand identity that resonates with the core demographics of the skating, snowboarding, and skiing industries.
How much funding has Evo raised?
Evo has raised a total of $21.7M across 6 funding rounds:
Multiple Rounds
$13.6M
Series A
$2M
Debt
$2M
Stock/Share Issuance
$4.1M
Debt (2010): $1M, investors not publicly disclosed
Private Equity (2010): $6.6M, investors not publicly disclosed
Series B (2010): $6M supported by Paul Murphy, Dave Morin, and Dave Berkus
Series A (2016): $2M featuring Edison Partners
Debt (2020): $2M backed by PPP
Stock/Share Issuance (2026): $4.1M, investors not publicly disclosed
Key Investors in Evo
Paul Murphy
An award-winning artist and filmmaker who provides strategic creative insight and visual production expertise.
Edison Partners
A growth equity firm specializing in providing capital and operational guidance to scaling technology and service-oriented businesses.
Dave Morin
An experienced investor and entrepreneur known for supporting high-growth digital platforms and consumer-facing technology ventures.
What's next for Evo?
With the successful closure of this major strategic investment, Evo is poised to accelerate its digital transformation and potentially explore new omnichannel retail opportunities. The capital will likely be deployed to optimize supply chain efficiencies and enhance the customer experience through advanced personalization technologies. As the company moves into this next phase of its lifecycle, the focus will remain on scaling its market share while maintaining the authentic brand voice that has defined its growth since inception. Investors will be watching closely to see how the firm utilizes this liquidity to navigate the evolving retail landscape and sustain its competitive advantage in the outdoor gear sector.
See full Evo company page