What is EveryMove?
EveryMove operates as a pioneering lifestyle-based rewards platform, designed to incentivize healthy behaviors by integrating consumer-facing devices and applications. By converting activity data into actionable rewards provided by employers, health care providers, and major brands, the company facilitates a unique ecosystem of wellness engagement. Headquartered in Seattle, the organization has successfully aligned its business model with the strategic interests of the healthcare insurance sector, positioning itself as a critical intermediary in the shift toward value-based care and proactive health management.
How much funding has EveryMove raised?
EveryMove has raised a total of $5.7M across 2 funding rounds:
Series A
$2.6M
Private Equity
$3.1M
Series A (2012): $2.6M with participation from BlueCross BlueShield Venture Partners, Premera Blue Cross, and Blue Cross and Blue Shield of Nebraska
Private Equity (2012): $3.1M, investors not publicly disclosed
Key Investors in EveryMove
BlueCross BlueShield Venture Partners
A venture capital firm managing over $500 million in capital, focusing on emerging companies that hold strategic relevance to Blue Cross and Blue Shield plans.
Premera Blue Cross
A not-for-profit, independent licensee of the Blue Cross Blue Shield Association providing comprehensive health and wellness solutions across Washington and Alaska.
Blue Cross and Blue Shield of Nebraska
A community-based, member-owned health insurance provider committed to delivering wellness solutions and protecting the health interests of its members.
What's next for EveryMove?
With the backing of major industry players, EveryMove is well-positioned to scale its infrastructure and expand its reach within the enterprise wellness market. The company's focus remains on enhancing its data-driven reward architecture to drive higher user retention and deeper integration with health insurance providers. As the firm moves beyond its initial growth phase, the strategic alignment with its current investor base suggests a continued emphasis on large-scale corporate partnerships and the refinement of its proprietary engagement algorithms to meet the evolving demands of the digital health landscape.
See full EveryMove company page
