What is EveryMove?
EveryMove operates as a sophisticated lifestyle-based rewards platform, uniquely positioned at the intersection of consumer health technology and corporate wellness. The company provides a seamless interface that aggregates data from various wearable devices and health applications, converting individual healthy activities into tangible rewards. By integrating with brands, employers, and health care providers, EveryMove incentivizes positive behavioral changes, effectively bridging the gap between personal health tracking and institutional health management. Its market position is bolstered by a strategic alignment with major health insurance entities, allowing for a unique value proposition that benefits both the end-user and the health care provider.
How much funding has EveryMove raised?
EveryMove has raised a total of $5.7M across 2 funding rounds:
Series A
$2.6M
Private Equity
$3.1M
Series A (2012): $2.6M with participation from BlueCross BlueShield Venture Partners, Blue Cross and Blue Shield of Nebraska, and Premera Blue Cross
Private Equity (2012): $3.1M, investors not publicly disclosed
Key Investors in EveryMove
BlueCross BlueShield Venture Partners
A venture capital firm managing over $500 million in capital, focusing on emerging companies of strategic relevance to Blue Cross and Blue Shield plans.
Blue Cross and Blue Shield of Nebraska
A community-based, member-owned health insurance company committed to delivering comprehensive health and wellness solutions to its members.
Premera Blue Cross
A not-for-profit, independent licensee of the Blue Cross Blue Shield Association providing diverse health and workforce wellness services in Washington and Alaska.
What's next for EveryMove?
Looking ahead, EveryMove is well-positioned to leverage its recent capital injection to scale its infrastructure and deepen its integration with large-scale health care networks. The strategic focus will likely center on enhancing the platform's data analytics capabilities to provide more personalized wellness insights, thereby increasing user engagement and retention. Furthermore, the company is expected to explore new partnerships with corporate entities seeking to reduce long-term health costs through proactive employee wellness programs. By maintaining its focus on the intersection of technology and health, EveryMove is poised to remain a key player in the evolving digital health landscape, driving innovation in how health outcomes are measured and rewarded.
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