What is EveryMove?
EveryMove operates as the nation's premier lifestyle-based rewards program, empowering consumers to connect devices and applications that track their healthy activities. The platform converts this data into tangible rewards from a diverse range of brands, employers, and healthcare providers. By incentivizing healthier choices, EveryMove encourages users to adopt and maintain a more active lifestyle, with rewards directly correlating to the positive choices made. The company is strategically positioned at the intersection of consumer health, technology, and corporate wellness initiatives.
How much funding has EveryMove raised?
EveryMove has raised a total of $5.7M across 2 funding rounds:
Series A
$2.6M
Private Equity
$3.1M
Series A (2012): $2.6M with participation from BlueCross BlueShield Venture Partners, Premera Blue Cross, and Blue Cross and Blue Shield of Nebraska
Private Equity (2012): $3.1M, investors not publicly disclosed
Key Investors in EveryMove
BlueCross BlueShield Venture Partners
BlueCross BlueShield Venture Partners is a venture capital firm that invests in emerging companies of strategic relevance to Blue Cross and Blue Shield Plans, managing over $500 million in capital. They focus on driving both investments and partnerships with startups.
Premera Blue Cross
Premera Blue Cross is a not-for-profit health insurance provider offering a range of products and services, including health, life, and wellness solutions, to customers in Washington and Alaska.
Blue Cross and Blue Shield of Nebraska
Blue Cross and Blue Shield of Nebraska is a community-based health insurance company dedicated to providing health and wellness solutions and protecting families in Nebraska.
What's next for EveryMove?
With the recent influx of major strategic investment, EveryMove is poised for accelerated growth and enhanced market penetration. The company is likely to focus on expanding its network of brand partners, further integrating with a wider array of health-tracking devices and applications, and potentially scaling its B2B offerings to employers and healthcare providers seeking innovative wellness solutions. This strategic financing will enable EveryMove to solidify its leadership position and capitalize on the growing demand for data-driven health incentives.
See full EveryMove company page
