What is Everlane?
Everlane is a direct-to-consumer fashion brand founded on the principle of Radical Transparency. The company differentiates itself by partnering with ethical factories worldwide, sourcing high-quality materials, and openly sharing the true cost of its products with consumers. This commitment to transparency aims to simplify the decision-making process for consumers, ensuring they are informed about the origins and value of their purchases. Everlane operates in the apparel and retail sector, focusing on providing well-made, timeless pieces.
How much funding has Everlane raised?
Everlane has raised a total of $201.2M across 5 funding rounds:
Private Equity
$1.1M
Other Financing Round
$100K
Series C
$85M
Debt
$90M
Debt
$25M
Private Equity (2011): $1.1M with participation from Karl Jacob, Jonathan Golden, SV Angel, Lerer Hippeau Ventures, Brian Sugar, Benjamin Ling, Maveron, 14W, Dave Morin, and Betaworks
Other Financing Round (2013): $100K, investors not publicly disclosed
Series C (2020): $85M supported by L Catterton
Debt (2022): $90M featuring CIT Northbridge
Debt (2022): $25M backed by Gordon Brothers
Key Investors in Everlane
SV Angel
SV Angel is a long-term investment firm dedicated to supporting founders in creating impactful businesses. They prioritize building strong partnerships by advocating for founders and providing essential resources, strategic insights, and a vast network to help companies scale.
Maveron
Maveron is a consumer-only venture capital firm that partners with innovative entrepreneurs to transform consumer experiences and industries. Founded in 1998 by Dan Levitan and Howard Schultz, the firm focuses on investing in early-stage consumer brands that prioritize human behavior and technological disruption.
14W
14W is an investment firm that focuses on backing innovative companies. Their investment strategy often involves providing capital to businesses with strong growth potential and disruptive business models.
What's next for Everlane?
The recent major strategic investment of $25M positions Everlane for continued expansion and innovation. As an established player in the direct-to-consumer market, this capital will likely be directed towards enhancing supply chain efficiencies, exploring new product categories, and strengthening its digital presence. The company's focus on ethical production and transparency continues to resonate with a growing consumer base, suggesting a trajectory of sustained growth and market influence. Further strategic partnerships or debt financing may also be explored to support long-term enterprise objectives.
See full Everlane company page
