What is Esqa?
Esqa stands as the premier vegan cosmetics entity in Indonesia, distinguished by its commitment to premium quality makeup that emphasizes natural beauty rather than artificial alteration. The company offers a comprehensive suite of products spanning face, eye, cheek, and lip categories, all while maintaining a strict cruelty-free and vegan ethos. By aligning its product development with the values of modern, conscious consumers, Esqa has successfully carved out a unique niche in the competitive beauty landscape, effectively bridging the gap between luxury aesthetics and ethical manufacturing standards.
How much funding has Esqa raised?
Esqa has raised a total of $10M across 2 funding rounds:
Series A
$6M
Other Financing Round
$4M
Series A (2022): $6M with participation from East Ventures and Unilever Ventures
Other Financing Round (2024): $4M led by Unilever Ventures
Key Investors in Esqa
East Ventures
East Ventures is a prominent venture capital firm in Southeast Asia, focusing on supporting visionary founders from Seed to Growth stages with a strong emphasis on ESG-driven initiatives.
Unilever Ventures
Unilever Ventures is the corporate venture capital arm of Unilever, specializing in investing in high-growth companies to help them achieve brand recognition and scale.
What's next for Esqa?
With this major strategic investment, Esqa is well-positioned to accelerate its market penetration and deepen its brand equity. The company is expected to leverage these resources to scale its distribution networks, invest in R&D for new product lines, and potentially explore regional market opportunities beyond Indonesia. As the brand matures, the focus will likely shift toward optimizing supply chain efficiencies and strengthening its digital presence to maintain its competitive edge in the rapidly evolving beauty industry. The continued support from high-profile investors suggests a long-term commitment to scaling Esqa into a regional powerhouse.
See full Esqa company page