Esqa Funding: How Much Did They Raise & Key Investors

How Much Did Esqa Raise?
Funding & Key Investors

Esqa, the pioneering Indonesian vegan cosmetics brand, has successfully secured a significant capital injection, bringing its total funding to $10M. This latest infusion of $4M represents a major strategic investment aimed at accelerating the company's market penetration and operational footprint. By maintaining a focus on high-quality, cruelty-free formulations, the firm continues to attract institutional interest, signaling robust confidence in the burgeoning Southeast Asian beauty sector.

The company's growth trajectory, marked by a series of financing rounds, underscores its transition from a niche market player to a dominant force in the premium cosmetics landscape. This recent backing serves as a catalyst for further scaling, allowing the brand to refine its supply chain and expand its reach within the competitive retail environment.

What is Esqa?

Esqa

Manufacturing

Cosmetics, Beauty Supply & Personal Care Products

Retail

Esqa Cosmetics occupies a unique position as the leading vegan makeup brand in Indonesia. By prioritizing products that enhance natural beauty rather than masking it, the company has cultivated a loyal consumer base among women who demand both ethical standards and premium performance. Their diverse product portfolio, spanning face, eye, cheek, and lip categories, is underpinned by a commitment to cruelty-free manufacturing. This market positioning aligns with global shifts toward conscious consumerism, allowing Esqa to capture significant market share in a region where demand for high-quality, sustainable beauty solutions is rapidly accelerating.

How much funding has Esqa raised?

Esqa has raised a total of $10M across 2 funding rounds:

2022

Series A

$6M

2024

Other Financing Round

$4M

Series A (2022): $6M with participation from Unilever Ventures and East Ventures

Other Financing Round (2024): $4M led by Unilever Ventures

Key Investors in Esqa

Unilever Ventures

Unilever Ventures is a corporate venture capital arm that specializes in investing in high-growth companies to help them achieve global brand recognition and operational scale.

East Ventures

East Ventures is a prominent venture capital firm in Southeast Asia, focusing on supporting visionary founders from Seed to Growth stages with an emphasis on sustainable development and ESG-driven initiatives.

What's next for Esqa?

With this latest capital deployment, Esqa is well-positioned to leverage its established brand equity to explore new regional markets and diversify its product offerings. The strategic focus will likely shift toward enhancing digital distribution channels and deepening engagement through targeted collaborations. As the company moves beyond its initial scaling phase, the integration of advanced supply chain logistics and continued investment in R&D will be critical to maintaining its competitive edge. The ongoing support from institutional partners suggests a long-term vision centered on sustainable growth and the solidification of Esqa as a household name in the premium beauty industry.

See full Esqa company page

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