What is Equativ?
Equativ operates as a unified advertising technology platform, committed to fulfilling the promise of advertising technology by harmonizing market interests. The company's core mission is to benefit both industry professionals and the consuming public through its innovative solutions. By bringing together disparate elements of the ad tech ecosystem, Equativ aims to create a more efficient and equitable advertising landscape.
How much funding has Equativ raised?
Equativ has raised a total of $8.7M across 2 funding rounds:
Series A
$5M
Private Equity
$3.7M
Series A (2013): $5M with participation from Asset Management Ventures, Earlybird Venture Capital, and Blumberg Capital
Private Equity (2014): $3.7M, investors not publicly disclosed
Key Investors in Equativ
Asset Management Ventures
Asset Management Ventures is an investment firm that likely focuses on providing capital for companies with strong asset management components or those seeking significant financial backing.
Earlybird Venture Capital
Earlybird Venture Capital is a prominent venture capital firm known for investing in technology and digital businesses, often at their early stages, aiming to foster rapid growth and market leadership.
Blumberg Capital
Blumberg Capital is a venture capital firm that typically invests in early-stage technology companies, focusing on disruptive innovations and scalable business models.
What's next for Equativ?
The recent major strategic investment positions Equativ for accelerated growth and further innovation within the advertising technology space. This influx of capital is expected to fuel the company's expansion into new markets, enhance its product development, and strengthen its competitive advantage. Equativ's focus on harmonizing market interests suggests a strategic direction towards building a more transparent and effective advertising ecosystem, potentially leading to new partnerships and technological advancements.
See full Equativ company page
