What is ePayLater?
ePayLater provides a comprehensive "Buy Now, Pay Later" (BNPL) facility, enabling users to conveniently and securely manage their purchases across both online and offline merchant platforms. By offering a digital credit solution, ePayLater aims to enhance consumer purchasing power and financial organization. The company's innovation is poised to significantly alter the handling of digital consumer credit within India, making financial flexibility more accessible.
How much funding has ePayLater raised?
ePayLater has raised a total of $14.5M across 3 funding rounds:
Angel/Seed
$2M
Unspecified
$2.5M
Unspecified
$10M
Angel/Seed (2016): $2M, investors not publicly disclosed
Unspecified (2021): $2.5M led by Pravega Ventures
Unspecified (2021): $10M supported by Pravega Ventures, Blue Ashva Capital, and responsAbility
Key Investors in ePayLater
Pravega Ventures
Pravega Ventures, through its HDFC Bank Co-Lab Program, offers strategic advisory and deep networks, focusing on holistic startup support beyond just capital. They emphasize partnerships and sustainable change driven by technology and patience.
Blue Ashva Capital
Blue Ashva Capital is an investment firm dedicated to backing sustainable businesses that address real challenges, providing patient capital for innovative companies in sectors like sustainable materials and healthcare. They aim to incubate breakthrough companies.
responsAbility
responsAbility is an impact investment firm focused on emerging markets, offering investment solutions in Financial Inclusion, Climate Finance, and Sustainable Food. They prioritize ESG risk assessment for transparent societal and environmental impact.
What's next for ePayLater?
With the recent strategic investment and substantial overall capital, ePayLater is well-positioned for aggressive expansion and product development. The company is likely to focus on broadening its merchant network, enhancing its technological infrastructure for seamless transactions, and potentially exploring new credit product offerings. This backing signals a strong confidence in ePayLater's business model and its potential to capture a larger share of the rapidly growing Indian fintech market, particularly in the digital credit and BNPL segments.
See full ePayLater company page
