What is Entrupy?
Entrupy operates at the intersection of hardware and software, providing a unique SaaS solution that utilizes computer vision algorithms to authenticate high-value physical assets. By enabling retailers, brands, and secondary resellers to verify the legitimacy of luxury items from houses such as Louis Vuitton and Chanel, the company addresses a critical pain point in the global supply chain. Founded in 2016 by a team of researchers from New York University, the company has effectively bridged the gap between academic innovation and commercial application, establishing itself as a vital infrastructure layer for the luxury resale economy.
How much funding has Entrupy raised?
Entrupy has raised a total of $2.8M across 2 funding rounds:
Series A
$2.6M
Debt
$150K
Series A (2017): $2.6M with participation from DG Lab
Debt (2020): $150K led by PPP
Key Investors in Entrupy
DG Lab
DG Lab is an open innovation R&D organization that focuses on cutting-edge internet technologies and the incubation of businesses emerging from the digital revolution.
PPP
Public-Private Partnership
Yann LeCun
A renowned deep learning pioneer and director of Facebook AI Research (FAIR), providing strategic insight into machine learning applications.
What's next for Entrupy?
With this latest capital infusion, Entrupy is well-positioned to accelerate its enterprise-level expansion. The company is expected to focus on deepening its algorithmic capabilities and expanding its database of authentic items to maintain its competitive edge in the authentication sector. As the secondary luxury market continues to grow, Entrupy's strategic roadmap likely includes broader integration with global marketplaces and enhanced support for additional product categories, further cementing its role as the definitive authority in physical asset verification.
See full Entrupy company page
