What is Enlighten?
Founded in 2017 and based in Bowling Green, Kentucky, Enlighten operates within the enterprise cannabis retail technology sector. The company distinguishes itself through an education-first strategy, aiming to empower and engage the modern cannabis consumer. This approach positions Enlighten to address the complexities and rapid development within the cannabis industry, providing technological solutions that facilitate informed consumer engagement.
How much funding has Enlighten raised?
Enlighten has raised a total of $9.5M across 2 funding rounds:
Series A
$3M
Series B
$6.5M
Series A (2018): $3M with participation from Tuatara Capital
Series B (2019): $6.5M led by Arcadian New Venture Fund, L.P. and Tuatara Capital, L.P.
Key Investors in Enlighten
Arcadian New Venture Fund, L.P.
Arcadian New Venture Fund, L.P. is an investment entity that has participated in Enlighten's Series B funding round, suggesting a focus on established growth-stage companies.
Tuatara Capital, L.P.
Tuatara Capital, L.P. is a venture capital firm that has invested in Enlighten, indicating a strategic interest in the cannabis industry and its technological infrastructure.
Tuatara Capital
Tuatara Capital, operating at tuataracapital.com, is a notable backer of Enlighten, likely specializing in providing capital and strategic guidance to companies within the cannabis sector.
What's next for Enlighten?
The recent major strategic investment signals a pivotal phase for Enlighten, likely indicating a move towards scaling operations and expanding its technological offerings. This capital infusion is expected to fuel further development of its educational platforms and retail solutions, reinforcing its market position. As the cannabis industry continues to mature and face evolving regulatory landscapes, Enlighten's focus on consumer education and technology is poised to be a key differentiator, potentially attracting further backing and partnerships to drive innovation and market penetration.
See full Enlighten company page
