What is ELOQUII?
Founded in 2011, ELOQUII serves as a premier e-commerce destination specifically engineered for the size 14-28 demographic. The company distinguishes itself through a high-frequency release model, debuting trend-leading collections multiple times per month. Its comprehensive product ecosystem spans apparel, swim, wide-width footwear, and accessories, effectively addressing a historically underserved segment of the fashion market. Headquartered in New York, the firm leverages data-driven insights to maintain its competitive edge in the direct-to-consumer retail space, ensuring that accessibility and style remain at the core of its operational strategy.
How much funding has ELOQUII raised?
ELOQUII has raised a total of $21M across 2 funding rounds:
Series A
$6M
Series B
$15M
Series A (2014): $6M with participation from Female Founders Fund, Western Technology Investment, Basset Investment Group, Raymond James, and Greycroft Partners
Series B (2016): $15M led by Blue Sky Venture, Female Founders Fund, Greycroft Partners, Raymond James, and Acton Capital Partners
Key Investors in ELOQUII
Greycroft Partners
A leading venture capital firm focused on the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful, high-visibility businesses.
Female Founders Fund
A seed-stage venture fund dedicated to investing exclusively in female-founded companies, aiming to disrupt the status quo in venture capital by supporting category-defining leaders.
Raymond James
A diversified financial services company providing investment advisory, brokerage, and capital markets services to corporations and institutions.
What's next for ELOQUII?
With the support of its institutional partners, ELOQUII is well-positioned to scale its infrastructure and deepen its market penetration. The company's strategic focus likely involves optimizing its supply chain to support rapid inventory turnover while expanding its digital footprint to capture a larger share of the inclusive fashion market. As the brand matures, the emphasis will shift toward long-term brand equity and potential omnichannel expansion, leveraging the expertise of its venture capital backers to navigate the complexities of the modern retail environment and maintain its status as a category-defining entity.
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