What is ELOQUII?
Founded in 2011 and headquartered in New York, New York, ELOQUII has established itself as a pioneering online retailer specializing in trend-leading apparel, swim, footwear, and accessories for women sizes 14-28. The company's commitment to offering a diverse and fashionable range of products has allowed it to capture a significant share of the plus-size fashion market. ELOQUII's strategy of debuting new collections frequently ensures it remains at the forefront of fashion trends, catering to a demographic that has historically been underserved by the mainstream fashion industry. The company's robust e-commerce platform facilitates its direct-to-consumer approach, enabling agile product development and responsive inventory management.
How much funding has ELOQUII raised?
ELOQUII has raised a total of $21M across 2 funding rounds:
Series A
$6M
Series B
$15M
Series A (2014): $6M with participation from Western Technology Investment, Greycroft Partners, Basset Investment Group, Female Founders Fund, and Raymond James
Series B (2016): $15M led by Female Founders Fund, Raymond James, Acton Capital, Blue Sky Venture, and Greycroft Partners
Key Investors in ELOQUII
Female Founders Fund
Female Founders Fund is a seed-stage venture fund dedicated to investing exclusively in female-founded companies, aiming to empower exceptional female talent and disrupt the venture capital landscape. They focus on innovative businesses leveraging technology.
Raymond James
Raymond James Financial is a diversified financial services holding company providing a comprehensive range of financial services, including investment banking and capital markets, known for its client-first philosophy and independent approach.
Acton Capital
Acton Capital is a venture capital firm specializing in Series A and later-stage investments, focusing on companies built to scale and last, often investing in SaaS, health, and marketplace businesses.
What's next for ELOQUII?
The recent major strategic investment signals a new phase of expansion and development for ELOQUII. This capital infusion is likely to fuel initiatives such as enhancing the product catalog, optimizing the supply chain, and expanding marketing efforts to reach a broader customer base. Further investment may also be directed towards technological advancements to improve the online shopping experience and potentially explore new market segments or international expansion. ELOQUII's trajectory suggests a focus on solidifying its leadership in the inclusive fashion space and leveraging its established brand equity for sustained revenue growth.
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