What is eLocal?
eLocal, a part of HomeServe Plc, operates as a leading national provider of pay-for-performance digital advertising. The company specializes in connecting local consumers with businesses, enhancing revenue and retention rates for thousands of clients across various sectors including home, legal, medical, automotive, and insurance. eLocal's performance-based pricing model makes new customer acquisition both effective and affordable. The company has a history of strategic acquisitions, including lead generation and media companies like Felix, Ring Router, and CityGrid, as well as Vincodo in 2020. Its founders were recognized with the Ernst & Young Entrepreneurs of the Year Award in 2017 for their work in these categories. eLocal consistently maintains an A+ rating with the Better Business Bureau and has received a Great Places to Work certification, reflecting a strong internal culture.
How much funding has eLocal raised?
eLocal has raised a total of $25M across 1 funding round:
Private Equity
$25M
Private Equity (2017): $25M with participation from LLR
Key Investors in eLocal
LLR
LLR Partners is a private equity firm focused on the lower middle market, investing in technology and healthcare businesses. They collaborate with portfolio companies to drive growth and create long-term value through flexible equity capital.
What's next for eLocal?
With a history of significant enterprise-level funding and strategic investments, eLocal is well-positioned for continued expansion and innovation in the digital advertising landscape. The company's integration with HomeServe Plc provides a robust foundation for scaling its operations and enhancing its service offerings. Future growth is likely to involve further leveraging its performance-based model and expanding its reach across key search engines and publishing networks, potentially through further strategic partnerships or acquisitions.
See full eLocal company page
