What is Elo?
Founded in 2020 by seasoned health and technology executives Ari Tulla, Tapio Tolvanen, and Miklu Silvanto, Elo is at the forefront of the Smart Nutrition movement. The company leverages data to reposition food from a potential cause of disease to a therapeutic agent. Elo's mission aligns with a growing consumer demand for scientifically-backed, nutrition-focused health solutions. The company's focus on personalized nutrition through data analytics positions it as a key player in the rapidly expanding health-tech and personalized wellness markets.
How much funding has Elo raised?
Elo has raised a total of $15M across 2 funding rounds:
Angel/Seed
$5M
Series A
$10M
Angel/Seed (2022): $5M with participation from Gullspång Re:food, Stormbreaker, Will Ventures, and Proxy
Series A (2023): $10M led by Gullspång Re:food, Octopus Ventures, and Will Ventures
Key Investors in Elo
Gullspång Re:food
Gullspång Re:food is a transatlantic growth equity investor focused on supporting visionary food companies that address global challenges in the food system, specializing in agrifood investments to drive sustainable change.
Octopus Ventures
Octopus Ventures is a founder-focused venture capital firm backing mission-driven companies across software, climate, health, consumer, and financial technology, offering long-term capital and guidance.
Will Ventures
Will Ventures is an investment firm focused on early-stage consumer, health, and media startups, particularly in the sports, entertainment, and consumer industries, partnering with tenacious entrepreneurs.
What's next for Elo?
With the recent major strategic investment, Elo is poised for accelerated growth and market expansion. This capital infusion is expected to fuel further development of its data-driven nutrition platform, enhance its research capabilities, and broaden its market reach. The company's focus on leveraging food as medicine, supported by robust data analytics, positions it to capitalize on emerging trends in preventative healthcare and personalized wellness. Elo's strategic backing from investors with expertise in food systems, technology, and consumer health suggests a clear path towards scaling its operations and solidifying its position as a leader in the smart nutrition sector.
See full Elo company page
