What is ElasticRun?
Founded in 2016, ElasticRun operates as a technology-driven logistics platform that provides demand aggregation, logistics optimization, and real-time data analytics. The company serves as a vital intermediary in the consumer goods and e-commerce sectors, enabling brands to expand their rural footprint while providing flexible earning opportunities for local partners. By integrating technology into the movement of goods, ElasticRun addresses the inefficiencies inherent in traditional supply chains, offering a scalable solution for essential goods distribution. Its platform is designed to handle the complexities of last-mile delivery and inventory management, positioning the company as a cornerstone of modern retail infrastructure.
How much funding has ElasticRun raised?
ElasticRun has raised a total of $428.4M across 5 funding rounds:
Series A
$5M
Series B
$8.4M
Series C
$40M
Series D
$75M
Corporate Investment
$300M
Series A (2017): $5M, investors not publicly disclosed
Series B (2018): $8.4M led by Norwest Venture Partners and Kalaari Capital
Series C (2019): $40M supported by Prosus Ventures
Series D (2021): $75M featuring Avataar Ventures, Kalaari Capital, and Prosus Ventures
Corporate Investment (2022): $300M backed by SoftBank Group
Key Investors in ElasticRun
SoftBank Group
SoftBank Group is a global technology holding company that invests in transformative technologies across AI, robotics, and IoT, leveraging its Vision Fund to scale industry-leading businesses.
Avataar Ventures
Avataar Venture Partners is a growth-stage fund specializing in B2B and SaaS companies, providing operational expertise and strategic capital to help firms achieve IPO readiness.
Kalaari Capital
Kalaari Capital is a prominent venture capital firm focused on early-stage technology startups in India, supporting sectors like FMCG, eCommerce, and SaaS with strategic guidance.
What's next for ElasticRun?
With the recent influx of capital, ElasticRun is well-positioned to accelerate its technological roadmap and expand its geographic reach. The company is expected to focus on deepening its data-driven logistics capabilities, potentially integrating more sophisticated AI-based demand forecasting to further optimize its distribution network. As it moves into its next phase of growth, the firm will likely prioritize enhancing its partner ecosystem and diversifying its service offerings to include more comprehensive financial and operational tools for its rural retail network. This strategic focus will be essential for maintaining its competitive edge in the rapidly evolving logistics technology landscape.
See full ElasticRun company page
