What is eGifter?
Launched in 2011, eGifter provides a comprehensive eGifting Platform designed to empower retailers and strategic partners in managing and expanding their gifting and stored value programs. The company's offerings include the eGifter Rewards program and a Gift Card API, which integrate gift cards into various corporate reward and incentive schemes. Through its consumer-facing platform, eGifter.com, and dedicated iOS and Android applications, users can access a marketplace for gift cards, utilize a digital gift card wallet, earn loyalty points, take advantage of flash sales, receive cash back, send group gifts, and achieve savings. The company's focus on enhancing the digital gift card experience positions it as a key player in the evolving landscape of digital commerce and customer loyalty.
How much funding has eGifter raised?
eGifter has raised a total of $9.1M across 5 funding rounds:
Other Financing Round
$1.3M
Angel/Seed
$1.7M
Private Equity
$1.5M
Private Equity
$3.5M
Private Equity
$1M
Other Financing Round (2013): $1.3M with participation from Long Island Angel Network and Tyler Roye
Angel/Seed (2013): $1.7M, investors not publicly disclosed
Private Equity (2015): $1.5M, investors not publicly disclosed
Private Equity (2015): $3.5M featuring BDS Capital, Angel Dough Ventures, 94Bits, and Long Island Angel Network
Private Equity (2016): $1M, investors not publicly disclosed
Key Investors in eGifter
Long Island Angel Network
The Long Island Angel Network is a non-profit organization focused on providing seed-stage funding to startups and early-stage businesses, particularly those with a Long Island presence. They facilitate investment opportunities for accredited investors in sectors like web technologies, medical diagnostics, and cleantech.
BDS Capital
Counterview Capital (likely referring to BDS Capital) is a New York-based venture capital firm that specializes in seed-stage technology investments, aiming to support innovative startups in their early growth phases.
Angel Dough Ventures
Angel Dough Ventures operates as a startup accelerator and seed fund, focusing on identifying, developing, and launching new business ideas and products. They support internal business exploration and growth, with a presence on Long Island, New York.
What's next for eGifter?
The recent major strategic investment indicates a pivotal phase for eGifter, likely focused on scaling its operations and enhancing its technological infrastructure. With a history of securing various rounds of financing, the company appears poised for significant market penetration. Future strategies may involve expanding its network of retail partners, deepening its integration with corporate incentive programs, and further developing its consumer-facing features to capture a larger share of the digital gifting market. This sustained backing suggests a clear path toward achieving greater enterprise-level adoption and solidifying its position in the competitive e-commerce ecosystem.
See full eGifter company page
