What is Just Ice Tea?
Just Ice Tea is an organic and fairtrade ready-to-drink iced tea brand founded by the creators of Honest Tea. The company focuses on producing real-brewed beverages using responsibly sourced ingredients, offering lightly sweetened or unsweetened options as a healthier alternative. Just Ice Tea is committed to supporting sustainable farming communities and environmental stewardship through its business practices.
How much funding has Just Ice Tea raised?
Just Ice Tea has raised a total of $28M across 3 funding rounds:
Other Financing Round
$4.5M
Unspecified
$14.5M
Series B
$9M
Other Financing Round (2022): $4.5M, investors not publicly disclosed
Unspecified (2022): $14.5M led by S2G Ventures and Collaborative Fund
Series B (2026): $9M supported by Taste Tomorrow Ventures
Key Investors in Just Ice Tea
Taste Tomorrow Ventures
Taste Tomorrow Ventures is a venture capital firm that supports early-stage innovators in the non-alcoholic beverages, food, and snacks sectors, focusing on brands that align with macro consumer trends such as functionality, ingredient innovation, and packaging sustainability.
S2G Ventures
S2G Ventures (Seed 2 Growth) is a multi-stage food and agriculture venture fund investing in entrepreneurs whose products and services meet the shifting demands for healthy and sustainable food, spanning the entire food supply chain from soil to shelf.
Collaborative Fund
Collaborative Fund is a leading source of capital and strategic support for entrepreneurs pushing the world forward, with a history of early investments in prominent consumer and technology companies.
What's next for Just Ice Tea?
The substantial enterprise-level funding indicates Just Ice Tea is poised for significant scaling and market expansion. This strategic investment will likely fuel advancements in product development, broader distribution channels, and enhanced marketing efforts to solidify its position as a leading organic and fairtrade iced tea provider. The company's focus on sustainability and healthier alternatives aligns with growing consumer demand, suggesting a strong trajectory for future growth and potential for further strategic partnerships or funding rounds.
See full Just Ice Tea company page
