What is Easol?
Founded in 2017, Easol operates as a comprehensive, all-in-one platform designed to streamline the management of experience-based businesses. By providing a centralized digital infrastructure, the company enables users to manage bookings, process payments, and execute marketing strategies directly through their own websites. This disintermediation of the booking process allows businesses to retain greater control over their customer data and brand experience, effectively challenging traditional third-party marketplace models. As a B2B SaaS solution, Easol is uniquely positioned to capture value within the rapidly expanding experience economy, offering a scalable architecture that supports both boutique operators and large-scale enterprise clients.
How much funding has Easol raised?
Easol has raised a total of $29.5M across 2 funding rounds:
Angel/Seed
$4.5M
Series A
$25M
Angel/Seed (2021): $4.5M with participation from Foundation Capital, Slow Ventures, Notion Capital, and Y Combinator
Series A (2021): $25M led by Y Combinator, Tiger Global Management, Notion Capital, Foundation Capital, and FMZ Ventures
Key Investors in Easol
Foundation Capital
Foundation Capital is a venture capital firm that partners with bold founders building category-defining technology companies, supporting entrepreneurs from the earliest stages through long-term growth with deep operational and strategic expertise.
Notion Capital
Notion Capital is a leading early-stage venture capital firm based in London, specializing in investments in B2B SaaS and cloud services across Europe, providing expert support to help ambitious brands scale their ventures.
Tiger Global Management
Tiger Global Management is an investment firm deploying capital in both public and private markets, with a focus on high-growth technology companies.
What's next for Easol?
With the infusion of $25M, Easol is well-positioned to accelerate its product roadmap and expand its footprint in the global market. The strategic focus will likely center on enhancing platform interoperability, deepening its suite of enterprise-grade analytics, and scaling its customer acquisition efforts. As the company matures, the emphasis will shift toward maintaining its competitive edge in the B2B SaaS landscape, ensuring that its infrastructure remains the primary choice for businesses seeking to optimize their digital commerce operations. The continued support from high-conviction investors suggests a long-term commitment to establishing Easol as the definitive operating system for the global experience sector.
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