What is dScout?
Founded in 2011 and headquartered in Chicago, dScout provides a sophisticated software-as-a-service platform designed to bridge the gap between brands and their users. The platform enables organizations to conduct remote, asynchronous, and live qualitative research, allowing for the capture of authentic moments and experiences directly from mobile devices. By streamlining the recruitment of participants and the analysis of video-based feedback, dScout empowers product teams, designers, and researchers to make data-informed decisions that resonate with their target demographics. Its market position is defined by its ability to scale human-centric research, moving beyond traditional focus groups to provide continuous, real-world context for product innovation.
How much funding has dScout raised?
dScout has raised a total of $83M across 5 funding rounds:
Series A
$1M
Private Equity
$2.5M
Series B
$7.5M
Debt
$1M
Series C
$71M
Series A (2014): $1M with participation from Synetro Group
Private Equity (2017): $2.5M, investors not publicly disclosed
Series B (2018): $7.5M supported by Synetro Group and Beringea
Debt (2020): $1M featuring PPP
Series C (2022): $71M backed by Guidepost Growth Equity
Key Investors in dScout
Synetro Group
Synetro Group is a Chicago-based private investment and strategic advisory firm that specializes in technology and business services. The firm partners with management teams to enhance operational success and capture growth opportunities, primarily in business-to-business SaaS, health tech, and manufacturing sectors.
Beringea
Beringea is an international venture capital firm that invests in high-growth businesses in the US and UK, focusing on empowering entrepreneurs to build billion-dollar companies. Their long-term perspective and entrepreneurial ethos enable them to guide businesses through various economic cycles and industry shifts.
Guidepost Growth Equity
Guidepost Growth Equity is a growth-oriented investment firm that provides capital and strategic support to technology-enabled companies looking to scale their operations and market presence.
What's next for dScout?
With the recent injection of $71M, dScout is well-positioned to accelerate its product roadmap and expand its footprint within the enterprise software market. The strategic focus will likely center on enhancing its AI-driven analytical capabilities, which are essential for processing the vast amounts of video and qualitative data generated by its users. Furthermore, the company is expected to deepen its integration with existing enterprise workflows, ensuring that customer insights are not siloed but are instead embedded into the core decision-making processes of its clients. As the demand for remote research tools remains robust, dScout's ability to maintain its technological edge will be paramount in sustaining its growth trajectory and maintaining its status as a leader in the digital ethnography space.
See full dScout company page
