What is Driven Data?
Driven Data operates as a digital marketing agency specializing in the automotive sector. The company offers a proprietary customer data platform designed to enhance the health and vitality of car dealerships. Based in Indianapolis, Indiana, Driven Data aims to provide dealerships with actionable insights derived from customer data, thereby improving engagement and sales.
How much funding has Driven Data raised?
Driven Data has raised a total of $4.7M across 2 funding rounds:
Debt
$150K
Series B
$4.5M
Debt (2020): $150K with participation from PPP
Series B (2021): $4.5M led by JHCapital
Key Investors in Driven Data
PPP
Public-Private Partnership
JHCapital
JHCapital is identified as a backer in the Series B funding, suggesting a focus on growth-stage companies within the technology or data sectors.
What's next for Driven Data?
The recent major strategic investment signifies a pivotal moment for Driven Data, likely enabling the company to scale its operations, expand its platform's capabilities, and deepen its market penetration within the automotive industry. This capital infusion is expected to fuel further development of its customer data platform and support broader go-to-market strategies, positioning Driven Data for sustained growth and industry leadership.
See full Driven Data company page
