What is Drip?
Headquartered in Minneapolis, Minnesota, Drip operates as a sophisticated ECRM—an Ecommerce Customer Relationship Management platform. Unlike traditional CRM systems that prioritize generic lead management, Drip is engineered specifically for the nuances of online retail. The platform integrates deep behavioral analytics with automated marketing tools, allowing merchants to orchestrate personalized customer journeys across multiple touchpoints. By centralizing customer data, Drip enables brands to move beyond transactional interactions, fostering loyalty and increasing lifetime value through targeted, automated communication strategies.
How much funding has Drip raised?
Drip has raised a total of $1M across 1 funding round:
Angel/Seed
$1M
Angel/Seed (2015): $1M with participation from Expa, Brooklyn Bridge Ventures, and Collaborative Fund
Key Investors in Drip
Expa
Expa is a startup studio and venture firm founded by Uber co-founder Garrett Camp, focused on providing entrepreneurs with the capital, network, and operational expertise required to launch and scale new companies.
Brooklyn Bridge Ventures
Brooklyn Bridge Ventures is a venture capital firm that provides early-stage financing and strategic guidance to high-growth startups, leveraging a deep network within the private equity and venture ecosystem.
Collaborative Fund
Collaborative Fund is a prominent venture capital firm managing over $500 million in assets, specializing in backing mission-driven entrepreneurs and companies that are pushing the world forward through innovation.
What's next for Drip?
With the support of its recent strategic financing, Drip is well-positioned to accelerate its product roadmap and expand its footprint within the enterprise ecommerce segment. The company is expected to prioritize the integration of advanced machine learning capabilities to further automate segmentation and predictive analytics. As the demand for hyper-personalized shopping experiences intensifies, Drip's strategic focus will likely center on enhancing its ecosystem of third-party integrations and scaling its infrastructure to support high-volume merchants. This phase of development marks a transition from early-stage innovation to a more robust, enterprise-grade service model, ensuring the company remains at the forefront of the evolving marketing automation industry.
See full Drip company page
