What is Draft?
Founded in 1978, Draft has evolved into a global powerhouse in the behavior-based communications industry. The agency has consistently earned top industry accolades, including five-star ratings from Advertising Age in consecutive years. With a global network spanning The Americas, Europe, and Asia/Pacific, Draft serves as a key marketing partner for a diverse portfolio of clients such as CA, CVS/pharmacy, Hewlett-Packard, Kellogg, Procter & Gamble, United Airlines, United States Postal Service, and Verizon. Operating under the philosophy 'The Science Behind The Success®', Draft leverages 28 years of consumer insights and its proprietary Behavior Path Marketing® process to develop integrated marketing communications programs that deliver measurable outcomes across all media channels. Its core services include direct, retail, promotions, and interactive marketing.
How much funding has Draft raised?
Draft has raised a total of $3.5M across 1 funding round:
Series A
$3.5M
Series A (2015): $3.5M with participation from Upfront Ventures, Advancit Capital, and BoxGroup
Key Investors in Draft
Upfront Ventures
Upfront Ventures is a venture capital firm specializing in technology businesses, with a focus on digital media, SaaS, consumer internet, and retail innovation. They support startups and emerging companies seeking capital for growth.
Advancit Capital
Advancit Capital is a venture firm that invests in media, technology, and web3 startups, partnering with entrepreneurs to build leading companies. They provide capital and strategic support to accelerate portfolio company growth.
BoxGroup
BoxGroup is an investment firm that focuses on early-stage companies, providing capital and strategic guidance. Their investments span various sectors, aiming to support innovative startups in their initial growth phases.
What's next for Draft?
The recent major strategic investment signals Draft's intent to further solidify its market leadership and potentially expand its service offerings or geographic reach. Given its long-standing history and established client base, this capital infusion is likely to support innovation in its behavior-based marketing approach and enhance its integrated communications capabilities. The company's focus on measurable results and proprietary processes positions it for continued growth and adaptation in the dynamic advertising and marketing landscape.
See full Draft company page
