What is Draft?
Founded in 1978, Draft has evolved into a global powerhouse within the behavior-based communications industry. The agency has consistently been recognized for its excellence, earning a five-star rating from Advertising Age for two consecutive years. With a global network spanning The Americas, Europe, and Asia/Pacific, Draft serves as a key marketing partner for a diverse portfolio of clients, including CA, CVS/pharmacy, Hewlett-Packard, Kellogg, Procter & Gamble, United Airlines, United States Postal Service, and Verizon. Leveraging its proprietary Behavior Path Marketing® process and deep consumer insights, Draft specializes in creating integrated marketing communications programs that deliver measurable results across all media channels. Its core services encompass direct, retail, promotions, and interactive marketing, positioning it as a leader in the science behind successful marketing strategies.
How much funding has Draft raised?
Draft has raised a total of $3.5M across 1 funding round:
Series A
$3.5M
Series A (2015): $3.5M with participation from BoxGroup, Advancit Capital, and Upfront Ventures
Key Investors in Draft
BoxGroup
BoxGroup is an investment firm that appears to focus on companies with a strong aesthetic or design sensibility, as indicated by their involvement in projects ranging from European Commission conferences to visual identity and graphic design.
Advancit Capital
Advancit Capital is a venture capital firm specializing in media, technology, and web3 startups, aiming to build the next generation of leading companies by partnering with top entrepreneurs and providing strategic support.
Upfront Ventures
Upfront Ventures is a venture capital firm based in Los Angeles that invests in technology businesses, with a focus on digital media, SaaS, consumer internet, and retail innovation, supporting startups seeking capital for growth.
What's next for Draft?
The recent major strategic investment signals a new phase of expansion and innovation for Draft. This capital infusion is expected to fuel further development of its behavior-based communications strategies and potentially broaden its service offerings or market reach. As a seasoned player in the industry, Draft is well-positioned to capitalize on emerging trends in marketing and advertising, utilizing its established client relationships and proprietary processes to drive continued success and deliver enhanced value to its partners.
See full Draft company page
