What is Downstream?
Founded in 2000, Downstream operates as a comprehensive advertising agency specializing in a wide array of services. Its offerings encompass interactivity, technology systems, data visualization, fan experience development, intelligent environments, storytelling, and global outreach. The agency leverages its expertise to provide innovative solutions for clients seeking to enhance engagement and communication through cutting-edge technology and design.
How much funding has Downstream raised?
Downstream has raised a total of $3.5M across 3 funding rounds:
Other Financing Round
$1.5M
Debt
$1M
Debt
$961K
Other Financing Round (2018): $1.5M with participation from Micah Gantman, Ride Ventures, London Venture Partners, Olive Tree Capital, Kevin Weatherman, and Rising Tide
Debt (2020): $1M led by PPP
Debt (2021): $961K supported by PPP
Key Investors in Downstream
Ride Ventures
Ride Ventures appears to be an organization focused on organizing sporting events, though its specific connection to Downstream's advertising technology sector is not immediately clear from its domain. It's possible they represent a strategic partnership or a unique investment thesis.
London Venture Partners
London Venture Partners is a venture capital firm with a specialized focus on the games ecosystem, bringing operating expertise and deep industry understanding to its investments. Their involvement suggests a potential interest in interactive or immersive technologies that could extend beyond traditional advertising.
Rising Tide
Rising Tide is a consulting firm that provides commercial and custom solutions in Engineering and Technologies, including areas like Smart Card, RFID, and GPS. Their investment may indicate a strategic alignment with Downstream's technology-driven approach to advertising.
What's next for Downstream?
With the recent injection of major strategic capital, Downstream is poised to further enhance its technological capabilities and expand its global footprint. This latest financing round is expected to fuel advancements in its interactive platforms and data visualization tools, enabling the company to solidify its position as a leader in the evolving advertising landscape. The company's focus on innovation suggests a trajectory towards developing more sophisticated and data-driven advertising experiences for its clientele.
See full Downstream company page
