What is DoubleVerify?
DoubleVerify operates as a premier software platform specializing in digital media measurement and analytics. By providing unbiased data and actionable insights, the company empowers Fortune 500 advertisers to optimize campaign performance and ensure brand safety across complex digital channels. Its core mission centers on preserving the fair value exchange between media buyers and sellers, effectively mitigating risks associated with ad fraud and non-viewable inventory. As a leader in the ad tech sector, DoubleVerify maintains a pivotal role in enhancing the transparency and security of the global digital advertising ecosystem.
How much funding has DoubleVerify raised?
DoubleVerify has raised a total of $759.5M across 6 funding rounds:
Series A
$3.5M
Series B
$10M
Debt
$3M
Series C
$33M
Other Financing Round
$350M
Stock Offering
$360M
Series A (2009): $3.5M with participation from Genacast Ventures, Blumberg Capital, and First Round Capital
Series B (2010): $10M led by Blumberg Capital, First Round Capital, Genacast Ventures, and Institutional Venture Partners
Debt (2011): $3M supported by Genacast Ventures, Blumberg Capital, and First Round Capital
Series C (2011): $33M featuring Blumberg Capital, First Round Capital, and JMI Equity
Other Financing Round (2020): $350M backed by Tiger Global, Fidelity, BlackRock, and Neuberger Berman Investment Advisers
Stock Issuance/Offering (2021): $360M, investors not publicly disclosed
Key Investors in DoubleVerify
Blumberg Capital
Blumberg Capital is an early and growth stage venture capital firm that partners with visionary technology founders from inception to exit, providing hands-on advisory support.
First Round Capital
Baseline Ventures is a venture capital firm that invests in innovative startups across various sectors, focusing on supporting entrepreneurs to achieve significant market results.
Genacast Ventures
Genacast Ventures is a prominent venture capital firm specializing in seed-stage investments in promising B2B technology startups, led by experienced founders and operators.
What's next for DoubleVerify?
With the recent infusion of capital, DoubleVerify is well-positioned to accelerate its product innovation and expand its footprint in international markets. The company's strategic focus will likely involve deepening its analytical capabilities to address emerging challenges in programmatic advertising and cross-platform measurement. By leveraging its established market position and the support of high-profile institutional backers, DoubleVerify is poised to continue its growth trajectory, further solidifying its status as an essential partner for enterprises seeking to maximize the return on their digital advertising investments.
See full DoubleVerify company page
