What is DoubleVerify?
DoubleVerify operates as a premier software platform dedicated to digital media measurement and analytics. By providing a robust suite of tools that ensure digital advertising is stronger, safer, and more secure, the company preserves the fair value exchange between media buyers and sellers. Its core value proposition lies in its ability to offer unbiased data that helps hundreds of Fortune 500 advertisers optimize campaign quality and effectiveness. Through its sophisticated analytics, DoubleVerify enables brands to maximize their return on digital advertising investments, effectively mitigating risks associated with ad fraud and brand safety in a fragmented media environment.
How much funding has DoubleVerify raised?
DoubleVerify has raised a total of $759.5M across 6 funding rounds:
Series A
$3.5M
Series B
$10M
Debt
$3M
Series C
$33M
Other Financing Round
$350M
Stock Offering
$360M
Series A (2009): $3.5M with participation from Blumberg Capital, First Round Capital, and Genacast Ventures
Series B (2010): $10M led by Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures
Debt (2011): $3M supported by Genacast Ventures, First Round Capital, and Blumberg Capital
Series C (2011): $33M featuring Blumberg Capital, First Round Capital, and JMI Equity
Other Financing Round (2020): $350M backed by Neuberger Berman Investment Advisers, Tiger Global, BlackRock, and Fidelity
Stock Issuance/Offering (2021): $360M, investors not publicly disclosed
Key Investors in DoubleVerify
BlackRock
BlackRock is a global investment management firm that provides comprehensive investment, risk management, and advisory services to institutional and individual clients worldwide.
Fidelity
Fidelity Investments is a diversified financial services firm offering wealth management, retirement planning, and brokerage solutions to a broad spectrum of institutional and retail clients.
Blumberg Capital
Blumberg Capital is an early and growth stage venture capital firm that partners with visionary technology founders, providing capital and hands-on advisory support from inception to exit.
What's next for DoubleVerify?
With the successful completion of its recent financing, DoubleVerify is well-positioned to accelerate its product innovation and market penetration. The company's strategic roadmap likely involves deepening its technological moat through advanced machine learning and AI-driven analytics to address emerging challenges in programmatic advertising. As the digital advertising industry continues to evolve toward greater transparency and accountability, DoubleVerify's focus will remain on scaling its enterprise solutions to meet the needs of global advertisers. The firm is expected to leverage its substantial capital reserves to pursue both organic growth and potential strategic acquisitions, further cementing its leadership in the adtech sector.
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