What is DoubleVerify?
DoubleVerify operates as a leading software platform dedicated to digital media measurement and analytics. Its core mission is to enhance the integrity and security of the digital advertising landscape, ensuring a fair value exchange between advertisers and publishers. The platform is utilized by numerous Fortune 500 companies to validate campaign quality and effectiveness, thereby maximizing the return on their global digital advertising investments. DoubleVerify's unbiased data and analytics provide critical insights for optimizing ad spend and ensuring brand safety in an increasingly complex digital environment.
How much funding has DoubleVerify raised?
DoubleVerify has raised a total of $759.5M across 6 funding rounds:
Series A
$3.5M
Series B
$10M
Debt
$3M
Series C
$33M
Other Financing Round
$350M
Stock Offering
$360M
Series A (2009): $3.5M with participation from Genacast Ventures, Blumberg Capital, and First Round Capital
Series B (2010): $10M led by First Round Capital, Institutional Venture Partners, Genacast Ventures, and Blumberg Capital
Debt (2011): $3M supported by Blumberg Capital, First Round Capital, and Genacast Ventures
Series C (2011): $33M featuring JMI Equity, Blumberg Capital, and First Round Capital
Other Financing Round (2020): $350M backed by BlackRock, Fidelity, Tiger Global, and Neuberger Berman Investment Advisers
Stock Issuance/Offering (2021): $360M, investors not publicly disclosed
Key Investors in DoubleVerify
BlackRock
BlackRock is a global investment management firm offering a comprehensive range of investment products and services. They manage investments across various asset classes, providing investment management, risk management, and advisory services to institutional and individual investors.
Fidelity
Fidelity Investments is a financial services company providing investment, wealth management, and retirement planning solutions. They offer access to investment products, financial planning resources, and trading platforms for individuals and institutions.
Tiger Global
Tiger Global is an independent contract manufacturing and sourcing group headquartered in the United Kingdom. The company focuses on providing manufacturing and sourcing solutions.
What's next for DoubleVerify?
With substantial enterprise-level backing and a recent strategic investment, DoubleVerify is well-positioned for accelerated growth and innovation. The company's focus on strengthening the digital advertising ecosystem through measurement and analytics suggests a trajectory towards expanding its service offerings and deepening its market penetration. Future developments are likely to involve further enhancements to its measurement capabilities, potentially incorporating new technologies to address evolving industry challenges such as privacy regulations and ad fraud. The company's commitment to preserving the value exchange between buyers and sellers of digital media indicates a strategic emphasis on maintaining trust and transparency in advertising.
See full DoubleVerify company page
