What is Doormint?
Doormint is an Indian Home DIY blog managed by a group of mechanical engineers. The platform focuses on providing guidance for appliance repairs and various home improvement projects, emphasizing the 'Do It Yourself' ethos. While the original Doormint entity faced shutdown in late 2018 due to unsuccessful results, the brand was revived in 2021 with a new focus on the burgeoning DIY culture in India. The current Doormint is distinct from the previous laundry service and aims to empower users with practical, hands-on solutions for home maintenance and enhancement.
How much funding has Doormint raised?
Doormint has raised a total of $3M across 1 funding round:
Series A
$3M
Series A (2015): $3M with participation from Helion Venture and Kalaari Capital
Key Investors in Doormint
Helion Venture
Helion Venture is a multi-stage, India-focused venture fund that invests in technology-powered businesses and companies serving the Indian consumer services space. Their investment sectors include internet, mobile, technology products, outsourcing, healthcare, education, retail services, and financial services.
Kalaari Capital
Kalaari Capital is a venture capital firm specializing in early-stage technology companies in India, providing capital and strategic guidance across sectors like FMCG, eCommerce, and SaaS to foster startup growth.
What's next for Doormint?
With the recent strategic investment, Doormint is poised to enhance its content offerings and potentially expand its reach within the Indian DIY market. Future developments may include deeper dives into appliance repair tutorials, collaborations with home improvement brands, and the development of community features to support users. The company's focus on a growing DIY culture in India suggests a strategic direction towards becoming a leading resource for home maintenance and improvement enthusiasts.
See full Doormint company page
