What is DOmedia?
DOmedia operates as a comprehensive marketplace for planning, buying, and selling OOH media, serving the world's largest agencies, brands, and local advertisers. Its platform is designed to streamline transactions for both agency buyers and media sellers, increasing efficiency and effectiveness in the OOH advertising ecosystem. The company also offers BillboardsIn, a service that assists local advertisers in discovering and acquiring available ad space online. With a user base exceeding 1,200, DOmedia has established itself as a key player in modernizing OOH advertising.
How much funding has DOmedia raised?
DOmedia has raised a total of $6.4M across 4 funding rounds:
Series A
$3M
Debt
$2.8M
Debt
$150K
Debt
$450K
Series A (2016): $3M with participation from Advantage Capital
Debt (2017): $2.8M, investors not publicly disclosed
Debt (2020): $150K supported by PPP
Debt (2021): $450K featuring PPP
Key Investors in DOmedia
Advantage Capital
Advantage Capital Partners is a venture capital firm that invests in various sectors including cleantech, communication, energy, information technology, and life sciences, indicating a strategic interest in technology-driven growth companies.
PPP
Public-Private Partnership
PPP
Public-Private Partnership
What's next for DOmedia?
The recent major strategic investment signals a new phase of growth for DOmedia, likely focused on expanding its market reach and further developing its innovative software solutions. This capital will enable the company to enhance its platform's functionalities, potentially integrating more advanced analytics and AI-driven tools to optimize OOH media buying and selling processes. DOmedia's strategic positioning within the burgeoning OOH advertising market suggests a trajectory aimed at solidifying its leadership and capturing a larger share of digital out-of-home advertising spend.
See full DOmedia company page
