What is Doing Things Media?
Doing Things Media (DTM) operates as a premier digital media holding company, specializing in the curation and creation of culturally resonant content across major social platforms such as Instagram, TikTok, and YouTube. Since its inception in 2017 by Reid Hailey and Derek Lucas, the organization has successfully transitioned from a pure-play content aggregator into a multifaceted media enterprise. Its portfolio includes iconic digital brands like Sh*theadsteve and Middle Class Fancy, which serve as the foundation for a robust e-commerce ecosystem and a sophisticated branded content division. By partnering with global entities such as McDonald's and Heineken, DTM has effectively bridged the gap between viral internet culture and scalable commercial enterprise, positioning itself as a critical player in the modern attention economy.
How much funding has Doing Things Media raised?
Doing Things Media has raised a total of $21.5M across 1 funding round:
Series A
$21.5M
Series A (2022): $21.5M with participation from Volition Media
Key Investors in Doing Things Media
Volition Media
A specialized investment firm focused on scaling digital media platforms and content-driven enterprises through strategic capital and operational guidance.
What's next for Doing Things Media?
Looking ahead, Doing Things Media is poised to capitalize on its established audience reach by deepening its investment in original show production and Web3 initiatives. The recent strategic investment provides the necessary liquidity to scale its consumer product lines and expand its branded content capabilities. As the company matures, the focus will likely shift toward enhancing multi-platform monetization and exploring new digital frontiers, ensuring that its content properties remain at the forefront of internet culture while delivering consistent value to its stakeholders and brand partners.
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