What is Experiment?
Experiment operates at the intersection of advanced cosmetic chemistry and modern consumer branding. Co-founded by Lisa Guerrera and Emmy Ketcham, the company distinguishes itself through a commitment to transparent ingredient sourcing and the utilization of an in-house laboratory. Its product portfolio, which includes the viral Super Saturated serum, the Buffer Jelly barrier-strengthening formula, and the Avant Guard reusable sheet mask, reflects a philosophy of functional, science-first beauty. By leveraging an alien-inspired aesthetic and a focus on skin barrier integrity, Experiment has successfully carved out a niche that appeals to a demographic seeking both efficacy and radical transparency in their personal care routines.
How much funding has Experiment raised?
Experiment has raised a total of $3.3M across 1 funding round:
Angel/Seed
$3.3M
Angel/Seed (2024): $3.3M with participation from Greycroft Partners
Key Investors in Experiment
Greycroft Partners
Greycroft is a prominent venture capital firm specializing in early-stage and growth-stage investments across the internet and mobile sectors, leveraging deep industry connections to foster scalable business models.
What's next for Experiment?
With this recent injection of capital, Experiment is well-positioned to accelerate its operational roadmap. The strategic focus will likely shift toward broadening its distribution channels and enhancing its R&D capabilities to maintain its competitive edge in the skincare market. As the company scales, the emphasis will remain on maintaining the integrity of its science-backed formulations while navigating the complexities of enterprise-level growth. Investors are closely monitoring the brand's ability to translate its viral success into long-term customer loyalty and sustainable market share expansion within the global beauty industry.
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