What is Experiment?
Co-founded by Lisa Guerrera and Emmy Ketcham, Experiment Beauty distinguishes itself through a commitment to science-backed skincare, featuring transparent ingredient lists and an in-house laboratory. The brand offers a curated selection of three products: Buffer Jelly, an oil-gel formula designed to fortify the skin barrier; Avant Guard, a reusable sheet mask; and Super Saturated, a popular serum known for its glycerin-rich, moisturizing, and vegan-friendly texture, suitable for slugging techniques. The company's distinctive, otherworldly alien aesthetic further sets it apart in the market.
How much funding has Experiment raised?
Experiment has raised a total of $3.3M across 1 funding round:
Angel/Seed
$3.3M
Angel/Seed (2024): $3.3M with participation from Greycroft Partners
Key Investors in Experiment
Greycroft Partners
Greycroft Partners is a venture capital firm specializing in investments within the internet and mobile sectors, known for leveraging extensive industry networks to support entrepreneurial growth and market entry for their portfolio companies.
What's next for Experiment?
With the infusion of major strategic capital, Experiment is poised for significant growth and market penetration. The recent funding, characterized as enterprise-level, suggests a focus on expanding production capabilities, enhancing research and development for new product lines, and broadening distribution channels. Investor backing from entities like Greycroft Partners, known for its investments in internet and mobile markets, indicates a strategic alignment with scaling innovative consumer brands. Experiment's next phase will likely involve leveraging this investment to solidify its position as a leader in transparent, science-driven skincare, potentially exploring new product categories or international market expansion.
See full Experiment company page
