What is Dna?
Dna, operating as DNA&STONE, is a specialized creative agency that distinguishes itself through the navigation of complex emotional landscapes. By prioritizing radical empathy and authentic storytelling, the firm assists brands in addressing sensitive human experiences such as grief, joy, fear, and hope. Recognized as the Small Agency of the Year in 2025, Dna has carved out a niche in the competitive marketing sector by fostering deep, trust-based connections between organizations and their target audiences. Their methodology centers on truth-telling, providing a safe framework for brands to engage with difficult subjects while maintaining professional integrity.
How much funding has Dna raised?
Dna has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
Key Investors in Dna
PPP
Public-Private Partnership
What's next for Dna?
Following this late-stage financing, Dna is well-positioned to scale its operations and expand its influence within the creative services industry. The capital will likely be deployed to enhance the agency's internal capabilities, allowing for broader service offerings and the potential for international market penetration. As the firm continues to leverage its reputation for emotional intelligence, the focus will shift toward sustaining its high-growth trajectory while maintaining the quality of its narrative-driven output. Future strategic initiatives will likely involve deepening partnerships with global brands that seek to differentiate themselves through meaningful, human-centric communication strategies.
See full Dna company page
