What is Divido?
Founded in 2014, Divido operates a sophisticated white label platform designed to streamline point-of-purchase lending. The company provides a seamless technological bridge that allows retailers, lenders, and payment intermediaries to offer flexible consumer finance options at the point of sale. By digitizing the lending experience, Divido enables merchants to increase conversion rates while providing financial institutions with a scalable channel to deploy capital. Its market position is defined by its ability to integrate complex banking backends into user-friendly retail interfaces, effectively modernizing the traditional credit application process for the digital age.
How much funding has Divido raised?
Divido has raised a total of $48.3M across 3 funding rounds:
Angel/Seed
$3.3M
Series A
$15M
Series B
$30M
Angel/Seed (2016): $3.3M with participation from Mangrove Capital partners and DN Capital
Series A (2018): $15M, investors not publicly disclosed
Series B (2021): $30M supported by SBI Investment, Global Brain, ING, Sony Innovation Fund, OCS, and HSBC
Key Investors in Divido
HSBC
HSBC is a global banking and financial services organization that provides a comprehensive range of products to individuals and institutions, known for its expertise in facilitating international trade and capital flows.
Sony Innovation Fund
Sony Innovation Fund is dedicated to engaging with innovative stage startups to help fuel the development of disruptive technologies and the launch of new businesses through strategic investment and network access.
ING
ING Group is a Dutch multinational banking and financial services corporation specializing in retail, commercial, and investment banking, as well as asset management and insurance services.
What's next for Divido?
With the infusion of $30M, Divido is well-positioned to accelerate its enterprise-level expansion and deepen its technological moat. The company is expected to focus on enhancing its platform's interoperability, allowing for broader integration across diverse global payment ecosystems. As the demand for embedded finance continues to rise, Divido's strategic roadmap likely includes scaling its operations into new international markets and refining its data-driven underwriting capabilities. This capital deployment will be instrumental in maintaining its competitive edge against emerging fintech challengers while strengthening its existing partnerships with major global banking institutions.
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