What is Devicescape Software?
Devicescape Software operates at the intersection of mobile connectivity and consumer analytics. By utilizing the world's largest Wi-Fi beacon network, the company provides app and SDK publishers with high-accuracy consumer presence detection. This capability allows for sophisticated data gathering, attribution, and high-performance in-venue location advertising. By transforming raw connectivity data into actionable insights, Devicescape enables businesses to monetize end-user visits and enhance the value of their digital ecosystems through precise, location-aware engagement strategies.
How much funding has Devicescape Software raised?
Devicescape Software has raised a total of $25.9M across 4 funding rounds:
Series A
$7.2M
Series B
$12.2M
Other Financing Round
$3M
Other Financing Round
$3.5M
Series A (2003): $7.2M with participation from August Capital
Series B (2005): $12.2M led by Kleiner Perkins Caufield & Byers and August Capital
Other Financing Round (2012): $3M supported by Icon Ventures
Other Financing Round (2013): $3.5M featuring Icon Ventures
Key Investors in Devicescape Software
Icon Ventures
Icon Ventures is an early-stage venture capital fund based in Palo Alto, CA, specializing in investing in AI-native and AI-powered companies.
Kleiner Perkins Caufield & Byers
Kleiner Perkins is a Menlo Park-based venture capital firm that invests in early and growth-stage technology and life-science companies.
August Capital
August Capital specializes in venture capital, taking a personal approach to their investments by focusing on fewer enterprises to provide significant support.
What's next for Devicescape Software?
With the recent strategic investment, Devicescape is well-positioned to deepen its market penetration and refine its presence awareness algorithms. The company is expected to focus on scaling its SDK integration across broader publisher networks, thereby increasing the density and utility of its beacon infrastructure. As the demand for granular, real-world attribution grows among advertisers, Devicescape's ability to deliver high-fidelity location data will likely serve as a primary driver for future revenue growth and potential strategic partnerships within the ad-tech and mobile analytics industries.
See full Devicescape Software company page
