What is Deserve?
Deserve operates as a sophisticated mobile-first credit card platform, providing the underlying technology that enables partners to deliver highly personalized financial experiences. By abstracting the complexities of credit issuance and management, the company allows lenders, merchant co-brands, and fintech entities to deploy scalable, high-performance card programs. Its market position is defined by its ability to bridge the gap between legacy financial systems and the demand for agile, digital-native consumer products, effectively serving as a foundational layer for modern credit ecosystems.
How much funding has Deserve raised?
Deserve has raised a total of $387.4M across 8 funding rounds:
Series A
$7M
Series B
$12M
Series C
$17M
Other Financing Round
$50M
Debt
$350K
Series D
$50M
Debt
$250M
Series A (2016): $7M led by Pelion Venture Partners, Aspect Ventures, and Accel
Series B (2017): $12M supported by Accel
Series C (2018): $17M featuring Aspect Ventures, Accel, Mission Holdings, GDP Venture, Alumni Ventures, and Pelion Venture Partners
Other Financing Round (2019): $50M backed by Pelion Venture Partners, Goldman Sachs, Sallie Mae, Aspect Ventures, Accel, and Mission Holdings
Debt (2020): $350K with participation from PPP
Series D (2021): $50M led by Sallie Mae, Mastercard, Mission Holdings, Ally Ventures, and Goldman Sachs Asset Management
Debt (2022): $250M supported by Goldman Sachs, Cross River Bank, and Waterfall Asset Management
Key Investors in Deserve
Accel
A prominent venture capital firm known for identifying and scaling transformative technology companies across global markets.
Pelion Venture Partners
An investment firm focused on supporting early-to-growth stage companies with a strong emphasis on long-term value creation and strategic partnership.
Mission Holdings
The strategic investment vehicle for Saurabh Mittal, specializing in building industry-leading global businesses within the fintech and software sectors.
What's next for Deserve?
With the infusion of $250M, Deserve is well-positioned to accelerate its enterprise-level scaling initiatives. The company is expected to focus on deepening its API capabilities and expanding its footprint within the global financial services landscape. As the demand for embedded finance continues to rise, Deserve's strategic roadmap likely involves enhancing its data-driven underwriting models and forging deeper alliances with major banking institutions to solidify its role as a primary infrastructure provider in the evolving credit market.
See full Deserve company page
