What is Demandbase?
Founded in 2005 and headquartered in San Francisco, California, Demandbase, Inc. operates as a marketing solutions company specializing in Account-Based Marketing (ABM). The company provides a robust cloud-based platform that enables clients to personalize web experiences and optimize ad targeting. Demandbase's technology is designed to help businesses identify, engage, and convert their target accounts more effectively, positioning it as a key enabler for B2B marketing strategies.
How much funding has Demandbase raised?
Demandbase has raised a total of $320.6M across 8 funding rounds:
Series C
$8M
Series D
$10M
Series E
$14.4M
Series F
$15M
Series G
$30M
Series H
$65M
Other Financing Round
$175M
Series C (2008): $8M led by Altos Ventures and Sigma Partners
Series D (2011): $10M supported by Altos Ventures, Adobe Systems, Sigma Partners, and Sutter Hill Ventures
Series E (2013): $14.4M featuring Adobe Systems, BA Venture Partners, Sutter Hill Ventures, Costanoa Ventures, Sigma Partners, and Altos Ventures
Series F (2014): $15M backed by BA Venture Partners, Adobe Systems Incorporated, SigmaWest, Greenspring Associates, Costanoa Ventures, and Altos Ventures
Series G (2015): $30M with participation from Sageview Capital
Series H (2017): $65M led by Adobe Systems, Silver Lake, BA Venture Partners, Jackson Square Ventures, Sageview Capital, Greenspring Associates, Sigma Partners, Split Rock Partners, and Altos Ventures
Other Financing Round (2023): $175M supported by Vista Credit Partners
Key Investors in Demandbase
Vista Credit Partners
Vista Credit Partners is an investment firm that likely focuses on providing credit solutions and strategic capital to companies within the enterprise software and technology sectors, supporting their growth and operational objectives.
Adobe Systems
Adobe Systems is a global leader in digital media and digital marketing solutions, providing a comprehensive suite of products that empower businesses and individuals to create, deliver, and monetize digital experiences. Their investment in Demandbase suggests a strategic interest in the ABM and personalization space.
Silver Lake
Silver Lake is a prominent global technology investment firm with substantial assets under management, known for its strategic investments in technology companies across various stages of development and its expertise in driving value creation within the sector.
What's next for Demandbase?
With the recent influx of major strategic investment, Demandbase is poised to accelerate its product development and market penetration. The company's focus on ABM solutions aligns with the growing demand for personalized and data-driven marketing approaches. Future initiatives are likely to involve enhancing its AI capabilities, expanding its data integration services, and strengthening its go-to-market strategies to capture a larger share of the enterprise marketing technology landscape. This latest backing signifies strong investor confidence in Demandbase's vision and its ability to deliver substantial value in the competitive MarTech space.
See full Demandbase company page
