What is Demandbase?
Founded in 2005, Demandbase, Inc. operates as a marketing solutions company with a core focus on Account-Based Marketing (ABM). The company provides a sophisticated cloud-based platform that enables web personalization and targeted advertising for its clientele. Demandbase's technology empowers businesses to engage with their target accounts more effectively, driving personalized customer experiences and optimizing marketing outreach. Its offerings are crucial for enterprises seeking to refine their go-to-market strategies in a competitive digital landscape.
How much funding has Demandbase raised?
Demandbase has raised a total of $320.6M across 8 funding rounds:
Series C
$8M
Series D
$10M
Series E
$14.4M
Series F
$15M
Series G
$30M
Series H
$65M
Other Financing Round
$175M
Series C (2008): $8M led by Sigma Partners and Altos Ventures
Series D (2011): $10M supported by Sigma Partners, Adobe Systems, Sutter Hill Ventures, and Altos Ventures
Series E (2013): $14.4M featuring Sutter Hill Ventures, Costanoa Ventures, Sigma Partners, BA Venture Partners, Adobe Systems, and Altos Ventures
Series F (2014): $15M backed by BA Venture Partners, Greenspring Associates, Altos Ventures, Adobe Systems Incorporated, SigmaWest, and Costanoa Ventures
Series G (2015): $30M with participation from Sageview Capital
Series H (2017): $65M led by Silver Lake, Greenspring Associates, Altos Ventures, Adobe Systems, Sageview Capital, BA Venture Partners, Split Rock Partners, Jackson Square Ventures, and Sigma Partners
Other Financing Round (2023): $175M supported by Vista Credit Partners
Key Investors in Demandbase
Sigma Partners
Sigma Partners is a venture capital firm that invests primarily in early-stage technology companies, focusing on sectors such as SaaS, cloud, and disruptive technologies. They aim to back exceptional entrepreneurs and have a track record of facilitating significant exits.
Altos Ventures
Altos Ventures is a Silicon Valley-based venture capital firm investing in early to growth-stage technology companies across consumer and enterprise sectors. They often serve as the first institutional investor, supporting portfolio companies long-term.
Adobe Systems
Adobe is a global leader in digital media and digital marketing solutions, providing creative, marketing, and document management products. Their platform empowers businesses to deliver compelling digital experiences.
What's next for Demandbase?
The recent major strategic investment of $175M positions Demandbase for accelerated expansion and innovation within the Account-Based Marketing space. This significant capital infusion, part of its overall $320.6M in funding, suggests a strategic move towards scaling operations, enhancing its platform capabilities, and potentially exploring new market opportunities. The company's trajectory indicates a strong focus on solidifying its leadership in the B2B marketing technology sector, leveraging data-driven insights to further empower its clients' sales and marketing efforts.
See full Demandbase company page
