What is Delivery Agent?
Delivery Agent positions itself as the market leader in monetizing audiences for global brands and media companies. Its core technology, ShopTV, enables seamless integration of commerce directly within advertising and broadcast content. This solution is currently implemented with prominent broadcasters, advertisers, MVPDs, and smart TV manufacturers. By providing a standardized technical framework and economic incentives, Delivery Agent resolves the fragmentation and rights complexities that have historically hindered direct-to-consumer transactions within the media landscape. The company boasts long-term partnerships with industry giants such as NBC, FOX, CBS, HBO, Live Nation, Bravado, Pepsi, Visa, Comcast, and Samsung.
How much funding has Delivery Agent raised?
Delivery Agent has raised a total of $167.6M across 12 funding rounds:
Series C
$18.5M
Series D
$24.9M
Private Equity
$36.9M
Debt
$3.9M
Private Equity
$303K
Debt
$4.9M
Series E
$45.6M
Unspecified
$5M
Debt
$2.7M
Private Equity
$8M
Series C (2007): $18.5M supported by Bessemer Venture Partners, Marder Media Group, Worldview Technology Partners, and Cardinal Venture Capital
Series D (2009): $24.9M featuring Worldview Technology Partners, Coral Capital Management, Cardinal Venture Capital, and Bessemer Venture Partners
Private Equity (2009): $36.9M backed by Bessemer Venture Partners
Debt (2010): $3.9M with participation from Coral Capital Management, Cardinal Venture Capital, Worldview Technology Partners, and Bessemer Venture Partners
Private Equity (2010): $303K led by Bessemer Venture Partners
Debt (2011): $4.9M supported by Bessemer Venture Partners
Series E (2011): $45.6M featuring Liberty Global, Bessemer Venture Partners, Grazia Equity, and Intel Capital
Unspecified (2012): $5M backed by Samsung Venture Investment Corporation
Debt (2013): $2.7M, investors not publicly disclosed
Private Equity (2014): $8M led by Intel Capital
Key Investors in Delivery Agent
Worldview Technology Partners
Worldview Technology Partners is a venture capital firm that has been a consistent backer of Delivery Agent, indicating a strong belief in the company's long-term vision and market potential.
Bessemer Venture Partners
Bessemer Venture Partners, a seasoned venture capital firm with a long history dating back to 1911, has provided significant investment, suggesting a focus on scaling and mature growth-stage companies.
Cardinal Venture Capital
Cardinal Venture Capital, operating in the finance industry, has participated in multiple funding rounds, highlighting its strategic interest in Delivery Agent's innovative approach to audience monetization.
What's next for Delivery Agent?
The substantial enterprise-level investment in Delivery Agent signals a strategic push towards scaling its operations and further developing its ShopTV technology. This capital infusion is likely to fuel expansion into new markets, enhance platform capabilities, and strengthen partnerships with existing and prospective clients. The company's focus on turning viewers into customers through integrated commerce suggests a future where advertising and purchasing become increasingly intertwined, positioning Delivery Agent at the forefront of this evolving media consumption trend. Continued innovation in ad-tech and e-commerce integration will be critical for sustained growth and market leadership.
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