What is Decide Technologies Inc.?
Decide Technologies Inc. is at the forefront of developing advanced tools for crowdsourced decision-making, particularly addressing the challenges posed by a cookieless digital advertising environment. Its flagship product, the Decision Marketplace, provides brands and publishers with a robust, future-proof solution. This platform comprises intelligent, self-optimizing models that continuously reassess data for each impression, ensuring peak performance for brands and maximizing yield for publishers. Initially utilized by in-house analysts to power the company's advertising platform, the Decision Marketplace is poised for broader application as the company expands its reach and capabilities in data analytics and decision intelligence.
How much funding has Decide Technologies Inc. raised?
Decide Technologies Inc. has raised a total of $17.4M across 5 funding rounds:
Angel/Seed
$750K
Other Financing Round
$300K
Series A
$6M
Series B
$10M
Debt
$350K
Angel/Seed (2012): $750K with participation from Jim McKelvey, Brian Matthews, Moosylvania Marketing, Carol Matthews, Capital Innovators, and Hal Gentry
Other Financing Round (2012): $300K led by Cultivation Capital
Series A (2013): $6M supported by Cultivation Capital
Series B (2014): $10M featuring Cultivation Capital
Debt (2020): $350K backed by PPP
Key Investors in Decide Technologies Inc.
Cultivation Capital
Cultivation Capital is a venture capital firm known for investing in early-stage companies, particularly those in the technology and software sectors. Their involvement suggests a belief in Decide Technologies Inc.'s innovative approach to data and advertising solutions.
Capital Innovators
Capital Innovators is an accelerator and venture fund that supports startups with capital and strategic guidance. Their participation indicates a focus on high-growth potential companies within the tech ecosystem.
Jim McKelvey
Jim McKelvey is a notable entrepreneur and investor, co-founder of Square. His investment in Decide Technologies Inc. suggests a strong conviction in the company's disruptive potential and its ability to innovate within the fintech and data analytics space.
What's next for Decide Technologies Inc.?
With substantial enterprise-level backing and a recent strategic investment, Decide Technologies Inc. is well-positioned for accelerated growth and market penetration. The company's focus on a cookieless world and its sophisticated Decision Marketplace technology address a critical industry need. Future developments are likely to involve expanding the platform's accessibility beyond in-house analysts, potentially offering its decision-making building blocks to a wider array of clients. Continued investment in its advertising platform and data analytics capabilities will be crucial for maintaining its competitive edge and solidifying its position as a leader in data-driven decision intelligence.
See full Decide Technologies Inc. company page
