What is DailyLook?
DailyLook operates as a premium personal styling service, delivering curated fashion items directly to consumers' homes. The service offers flexibility in delivery frequency and includes free shipping for returns, enhancing customer convenience. Catering to women's sizes from XS to 3X, DailyLook provides up to 12 hand-selected pieces per shipment, meticulously tailored to individual style preferences. The company's core mission is to elevate personal style through the expertise of dedicated stylists who understand unique tastes and lifestyles, targeting fashion-conscious women seeking convenient and personalized clothing solutions.
How much funding has DailyLook raised?
DailyLook has raised a total of $11.5M across 3 funding rounds:
Angel/Seed
$2.5M
Series A
$8M
Debt
$1M
Angel/Seed (2013): $2.5M with participation from RRE Ventures LLC., SV Angel, and Upfront Ventures
Series A (2018): $8M led by Forever 21 and Upfront Ventures
Debt (2020): $1M supported by PPP
Key Investors in DailyLook
Forever 21
Forever 21 is a global fashion retailer specializing in affordable, trendy clothing and accessories, known for its fast-fashion approach to a young, style-conscious audience.
Upfront Ventures
Upfront Ventures is a venture capital firm based in Los Angeles that invests in technology businesses, with a focus on digital media, SaaS, consumer internet, and retail innovation.
RRE Ventures LLC.
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey, investing in a diverse portfolio of startups and focusing on long-term partnerships.
What's next for DailyLook?
The recent major strategic investment in DailyLook signals a pivotal phase for the company, likely focused on expanding its service offerings, enhancing its technological infrastructure for style personalization, and potentially broadening its market reach. With a total funding amount of $11.5M, the company is well-positioned to invest in customer acquisition, stylist recruitment and training, and inventory management. Future growth may involve exploring new product categories or partnerships to further solidify its standing in the competitive online fashion retail landscape.
See full DailyLook company page
