What is CUUP?
Founded in 2018, CUUP operates as both a manufacturer and online retailer, focusing on the women's intimate apparel sector. The company has carved out a niche by offering high-quality brassieres and underwear, addressing a market segment that often seeks both comfort and sophisticated design. Its direct-to-consumer model allows for greater control over brand messaging and customer experience, positioning CUUP as a key player in the evolving landscape of modern apparel brands.
How much funding has CUUP raised?
CUUP has raised a total of $11M across 1 funding round:
Series A
$11M
Series A (2020): $11M with participation from Forerunner Ventures, Bullish, Insight Partners, Global Founders Capital, and Lerer Hippeau Ventures
Key Investors in CUUP
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior. They focus on identifying emerging technology trends and consumer demands to invest in innovative startups.
Insight Partners
Insight Partners is a global venture capital and private equity firm investing in high-growth technology and software companies. Their focus is on scaling businesses and providing operational support to portfolio companies.
Global Founders Capital
Global Founders Capital is a global early-stage investor that empowers gifted entrepreneurs by backing them from pre-seed to IPO. With a track record of supporting over five hundred entrepreneurs worldwide, GFC focuses on category-defining ventures.
What's next for CUUP?
The recent major strategic investment signals a new phase of growth for CUUP. This capital is likely to be deployed towards scaling operations, enhancing product development, and expanding marketing reach. Given the enterprise-level nature of the funding, CUUP is poised to strengthen its competitive advantage, potentially exploring new product lines or entering new geographic markets. The company's trajectory suggests a focus on solidifying its brand identity and capturing a larger share of the women's intimate apparel market.
See full CUUP company page
