What is CUUP?
Founded in 2018 and headquartered in New York City, CUUP operates as a direct-to-consumer brand specializing in women's brassieres and underwear. The company aims to provide high-quality, well-fitting intimate apparel, addressing a market often underserved by traditional retailers. CUUP's business model focuses on manufacturing and online retail, allowing for direct engagement with its customer base and control over product quality and brand messaging.
How much funding has CUUP raised?
CUUP has raised a total of $11M across 1 funding round:
Series A
$11M
Series A (2020): $11M with participation from Forerunner Ventures, Bullish, Lerer Hippeau Ventures, Insight Partners, and Global Founders Capital
Key Investors in CUUP
Forerunner Ventures
Forerunner Ventures is a venture capital firm that partners with founders to build category-defining companies at the intersection of technology and human behavior, focusing on emerging trends and consumer demands.
Insight Partners
Insight Partners is a private platform purpose-built for its portfolio company leaders, aiming to foster connections, strengthen leadership, and provide support as companies scale.
Lerer Hippeau Ventures
Lerer Hippeau is a venture capital firm focused on investing in innovative startups, particularly in the early stages, supporting founders with great ideas across both enterprise and consumer landscapes.
What's next for CUUP?
The recent major strategic investment signals a pivotal phase for CUUP, likely enabling the company to scale its operations, expand its product lines, and enhance its marketing efforts. This capital infusion is expected to fuel further innovation in product development and potentially broaden its reach within the women's intimate apparel market. CUUP's focus on quality and direct-to-consumer engagement positions it for continued expansion and market penetration.
See full CUUP company page
