What is CustomMade?
CustomMade operates as a sophisticated online marketplace designed to connect buyers of custom-made furniture and fine décor with skilled artisans. By functioning as a highly-trafficked digital gallery, local directory, and marketing resource, the platform simplifies the complex process of commissioning bespoke goods. The company's core value proposition lies in its ability to streamline the acquisition of custom items, effectively democratizing access to artisanal craftsmanship while providing makers with the tools necessary to scale their businesses in a competitive digital landscape.
How much funding has CustomMade raised?
CustomMade has raised a total of $25.4M across 5 funding rounds:
Angel/Seed
$1.1M
Series A
$2.1M
Private Equity
$4M
Series B
$18M
Debt
$150K
Angel/Seed (2010): $1.2M, investors not publicly disclosed
Series A (2011): $2.1M led by First Round Capital, LaunchCapital, GV, Founder Collective, and Next View Ventures
Private Equity (2012): $4M supported by Google Ventures, First Round Capital, NextView Ventures, LaunchCapital, and Schooner Capital
Series B (2013): $18M featuring Schooner Capital, Next View Ventures, Google Ventures, and Atlas Ventures
Debt (2020): $150K backed by PPP
Key Investors in CustomMade
Google Ventures
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, consumer products, and frontier technology innovations.
LaunchCapital
LaunchCapital is a venture capital firm that supports entrepreneurs at the seed and early stages, providing hands-on assistance and leveraging growth investments from the Pritzker/Vlock Family Offices.
Schooner Capital
Schooner Capital, established in 1971, is an investment firm that focuses on sharing visions and fostering growth for entrepreneurs and companies seeking strategic guidance.
What's next for CustomMade?
With the support of its latest strategic investment, CustomMade is positioned to further refine its operational efficiency and expand its reach within the global artisan community. The company's focus remains on simplifying the consumer experience while maintaining the integrity of the custom-made market. Future strategic initiatives will likely prioritize the enhancement of the platform's digital infrastructure, enabling more seamless interactions between buyers and creators. As the company matures, the emphasis will shift toward sustainable growth and the continued optimization of its marketplace ecosystem to ensure long-term viability in the evolving consumer goods sector.
See full CustomMade company page
