What is CustomMade?
CustomMade operates as a unique online platform designed to bridge the gap between consumers and skilled artisans specializing in custom-made products. The company facilitates the discovery and acquisition of bespoke furniture, fine décor, and other personalized items. For consumers and design professionals, CustomMade serves as a primary online destination for sourcing custom creations. Simultaneously, it functions as a vital marketing resource and digital gallery for artisans, enabling them to showcase their work and reach a broader audience. Since its acquisition in 2009, CustomMade has focused on revolutionizing the custom product market, fostering a community of over 1,000 artisans across various mediums and championing the value of custom consumption by simplifying the procurement process.
How much funding has CustomMade raised?
CustomMade has raised a total of $25.4M across 5 funding rounds:
Angel/Seed
$1.1M
Series A
$2.1M
Private Equity
$4M
Series B
$18M
Debt
$150K
Angel/Seed (2010): $1.2M, investors not publicly disclosed
Series A (2011): $2.1M led by LaunchCapital, Next View Ventures, Founder Collective, GV, and First Round Capital
Private Equity (2012): $4M supported by Schooner Capital, Google Ventures, First Round Capital, LaunchCapital, and NextView Ventures
Series B (2013): $18M featuring Schooner Capital, Google Ventures, Atlas Ventures, and Next View Ventures
Debt (2020): $150K backed by PPP
Key Investors in CustomMade
Schooner Capital
Schooner Capital, established in 1971, is an investment firm that focuses on sharing visions and fostering growth. The company offers a range of financial services and investment opportunities tailored to meet the needs of its clients. With a dedicated team and a diverse portfolio, Schooner Capital aims to support businesses in achieving their financial goals. Their intended clients include entrepreneurs and companies seeking investment and strategic guidance.
Google Ventures
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors. The company focuses on enterprise solutions, life sciences, consumer products, and frontier technology innovations. GV operates globally with presence across North America, Europe, Asia, and South America, providing financial backing to promising startups and growth-stage businesses. The firm maintains a diverse investment portfolio spanning technology, healthcare, and various other industries.
First Round Capital
Baseline Ventures is a venture capital firm that invests in innovative startups across various sectors. The company focuses on supporting entrepreneurs and helping them achieve significant results, with a notable track record of successful IPOs and acquisitions. Their portfolio includes companies in finance, technology, and consumer services, catering to a diverse range of clients. Baseline Ventures aims to partner with exceptional entrepreneurs to drive growth and create value in the market.
What's next for CustomMade?
The recent major strategic investment in CustomMade signals a pivotal phase for the company, likely aimed at scaling its operations, enhancing its technological infrastructure, and expanding its market reach. With a history of consistent capital raises, including significant Series B financing, the company is well-positioned to further solidify its leadership in the custom goods e-commerce space. Future strategic initiatives may involve deepening relationships with its artisan network, exploring new product categories, and optimizing the user experience for both buyers and creators. This latest capital infusion is expected to fuel innovation and drive sustained growth, reinforcing CustomMade's mission to be the preeminent source for all custom-made items.
See full CustomMade company page
