What is CustomMade?
CustomMade operates as a pioneering online platform dedicated to facilitating the connection between consumers and skilled artisans specializing in custom-made furniture, fine décor, and other bespoke products. Since its acquisition by co-founders Mike Salguero and Seth Rosen in 2009, the company has revolutionized the acquisition of custom items. Initially focusing on woodworkers, CustomMade has expanded its community to over 1,000 high-caliber artisans across diverse mediums. The platform serves as a primary online source for locating custom makers, acting as a virtual gallery, local directory, and marketing resource for artisans, while simplifying the custom consumption process for buyers.
How much funding has CustomMade raised?
CustomMade has raised a total of $25.4M across 5 funding rounds:
Angel/Seed
$1.1M
Series A
$2.1M
Private Equity
$4M
Series B
$18M
Debt
$150K
Angel/Seed (2010): $1.2M, investors not publicly disclosed
Series A (2011): $2.1M led by LaunchCapital, Founder Collective, First Round Capital, GV, and Next View Ventures
Private Equity (2012): $4M supported by Google Ventures, First Round Capital, LaunchCapital, Schooner Capital, and NextView Ventures
Series B (2013): $18M featuring Schooner Capital, Atlas Ventures, Google Ventures, and Next View Ventures
Debt (2020): $150K backed by PPP
Key Investors in CustomMade
LaunchCapital
LaunchCapital is a venture capital firm that supports entrepreneurs at the seed and early stages, providing hands-on assistance from the very beginning. Since its inception in 2008, it has invested in over 200 innovative companies across various industries, leveraging both seed investments and growth investments from the Pritzker/Vlock Family Offices.
Founder Collective
Founder Collective is a venture capital fund focused on seed and pre-seed investments, partnering with exceptional entrepreneurs from the idea stage to IPO. The firm emphasizes founder alignment and supports innovative startups across various sectors, demonstrating a commitment to long-term relationships with founders.
First Round Capital
Baseline Ventures is a venture capital firm that invests in innovative startups across various sectors. The company focuses on supporting entrepreneurs and helping them achieve significant results, with a notable track record of successful IPOs and acquisitions.
What's next for CustomMade?
With substantial enterprise-level backing and a recent strategic investment, CustomMade is poised for accelerated growth. The company's trajectory suggests a focus on scaling its artisan network, enhancing its platform technology, and potentially expanding into new custom product categories. The ongoing capital will likely support marketing initiatives to broaden consumer reach and further solidify its mission to be the preeminent source for all custom-made goods. Strategic partnerships and technological advancements are anticipated as CustomMade continues to streamline the custom acquisition journey.
See full CustomMade company page
