What is Cure Hydration?
Founded in 2017, Cure Hydration has carved out a distinct niche in the functional hydration market. The company specializes in developing science-backed, plant-based electrolyte mixes designed to support optimal health and fitness performance. By prioritizing organic ingredients and transparent labeling, Cure has successfully differentiated itself from traditional, sugar-heavy sports drinks. Headquartered in New York City, the brand operates at the intersection of consumer wellness and lifestyle, targeting a demographic that demands both efficacy and clean-label integrity in their daily hydration routines.
How much funding has Cure Hydration raised?
Cure Hydration has raised a total of $8.2M across 2 funding rounds:
Angel/Seed
$2.6M
Series A
$5.6M
Angel/Seed (2020): $2.6M with participation from Matthew Dellavedova, Litani Ventures, Andy Roddick, Lerer Hippeau Ventures, M3 Ventures, Nas, and Philip Krim
Series A (2023): $5.6M led by Joyance Partners, Valedor Partners, Simple Food Ventures, Silas Capital, Lerer Hippeau Ventures, and Great Oaks Venture Capital
Key Investors in Cure Hydration
Joyance Partners
Joyance Partners is a venture capital firm that leverages science and technology to enhance quality of life, focusing on health, beauty, and sustainability sectors from pre-seed to Series A.
Silas Capital
Silas Capital is a growth equity firm specializing in the next generation of consumer brands, providing flexible capital and operational expertise to help founders scale effectively.
Lerer Hippeau Ventures
Lerer Hippeau is a prominent venture capital firm that supports early-stage startups, leveraging their experience as former operators to foster long-term success across consumer and enterprise landscapes.
What's next for Cure Hydration?
With the recent influx of capital, Cure Hydration is well-positioned to scale its distribution channels and deepen its penetration into the broader consumer health market. The strategic focus will likely shift toward enhancing brand visibility, optimizing supply chain efficiencies, and potentially diversifying its product portfolio to address emerging consumer needs in the wellness space. As the company transitions into this next phase of maturity, the emphasis will remain on maintaining its core value proposition while navigating the complexities of rapid retail expansion and competitive market dynamics.
See full Cure Hydration company page
