What is Cure Hydration?
Founded in 2017 and headquartered in New York City, Cure Hydration has carved out a distinct niche in the health and wellness market. The company specializes in functional hydration products formulated with organic, plant-based ingredients designed to support consumers throughout their fitness and daily health journeys. By prioritizing clean-label transparency and efficacy, Cure has positioned itself as a high-growth competitor in the rapidly evolving beverage landscape, appealing to health-conscious demographics seeking alternatives to traditional, sugar-heavy electrolyte drinks.
How much funding has Cure Hydration raised?
Cure Hydration has raised a total of $8.2M across 2 funding rounds:
Angel/Seed
$2.6M
Series A
$5.6M
Angel/Seed (2020): $2.6M with participation from Andy Roddick, Litani Ventures, Nas, Matthew Dellavedova, M3 Ventures, Philip Krim, and Lerer Hippeau Ventures
Series A (2023): $5.6M led by Silas Capital, Simple Food Ventures, Lerer Hippeau Ventures, Joyance Partners, Valedor Partners, and Great Oaks Venture Capital
Key Investors in Cure Hydration
Silas Capital
Silas Capital is a growth equity and venture capital firm focused on investing in the next generation of consumer brands, providing flexible capital to help entrepreneurs scale their businesses.
Lerer Hippeau Ventures
Lerer Hippeau is a venture capital firm focused on investing in innovative startups, particularly in the early stages, leveraging their expertise as former operators to foster long-term success.
Great Oaks Venture Capital
Great Oaks Venture Capital is an early-stage investment firm that deploys capital across multiple rounds, focusing on transformative companies in sectors like healthcare and consumer solutions.
What's next for Cure Hydration?
With this latest infusion of capital, Cure Hydration is well-positioned to deepen its retail footprint and enhance its supply chain infrastructure. The strategic focus will likely shift toward scaling operations to meet rising consumer demand while maintaining the brand's commitment to high-quality, organic formulations. As the company matures, the focus will remain on category leadership, leveraging its robust backing to navigate competitive pressures and solidify its status as a staple in the functional wellness industry.
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