What is Crowd Science?
Crowd Science operates at the intersection of big data and digital advertising, providing a sophisticated suite of tools for audience segmentation. By synthesizing complex demographic and psychographic data, the company empowers publishers and brands to optimize their display advertising strategies. Its platform is designed to move beyond traditional metrics, offering a holistic view of consumer behavior that drives higher engagement and revenue growth. Key industry players, including Federated Media and Turner Network, utilize these insights to enhance the precision of their digital campaigns, effectively bridging the gap between raw data and actionable marketing intelligence.
How much funding has Crowd Science raised?
Crowd Science has raised a total of $2M across 1 funding round:
Series A
$2M
Series A (2007): $2M with participation from Granite Ventures
Key Investors in Crowd Science
Granite Ventures
Granite Ventures is a venture capital firm that partners with technology leaders to support their growth and innovation, focusing on technology-driven companies in the payments and digital commerce sectors.
What's next for Crowd Science?
Looking ahead, the strategic deployment of this capital will likely focus on enhancing the platform's algorithmic capabilities and expanding its reach within the enterprise sector. As the digital advertising ecosystem shifts toward more granular, privacy-conscious targeting, Crowd Science is strategically aligned to capitalize on the demand for high-fidelity audience insights. The company's roadmap suggests a continued emphasis on technological innovation, aiming to maintain its competitive edge as a leader in audience targeting solutions. By scaling its infrastructure and deepening its integration with major media networks, Crowd Science is set to redefine the standards of display advertising efficacy in an increasingly data-driven market.
See full Crowd Science company page
