What is Criteria?
Founded in 2006 and headquartered in West Hollywood, California, Criteria provides a sophisticated, web-based platform designed to streamline the hiring process through data-driven insights. The company specializes in a comprehensive suite of pre-employment testing, including aptitude, personality, and basic skills assessments. By leveraging psychometric data, Criteria enables organizations to make more informed, objective hiring decisions, effectively reducing turnover and improving workforce quality. Its market position is defined by its ability to integrate seamlessly into existing HR workflows, serving as a critical tool for enterprises looking to optimize their talent acquisition strategies in an increasingly digital-first recruitment environment.
How much funding has Criteria raised?
Criteria has raised a total of $64.3M across 2 funding rounds:
Private Equity
$8.3M
Unspecified
$56M
Private Equity (2015): $8.3M, investors not publicly disclosed
Unspecified (2019): $56M led by Sumeru
Key Investors in Criteria
Sumeru Equity Partners
Sumeru Equity Partners is a technology-focused growth capital firm that specializes in software and technology-enabled services, providing strategic partnership to companies looking to scale their operations.
Undisclosed Investor
Undisclosed investor participating in the funding round.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Criteria?
Following this major strategic investment, Criteria is well-positioned to accelerate its product development roadmap and expand its footprint in the global HR technology market. The infusion of capital will likely be directed toward enhancing the platform's predictive analytics capabilities and scaling its enterprise sales infrastructure. As the demand for objective, bias-free hiring tools continues to rise, Criteria is poised to leverage its established reputation to capture additional market share. Future growth will likely focus on deepening integration capabilities with major applicant tracking systems and exploring new frontiers in AI-driven candidate evaluation, ensuring the firm remains at the forefront of the talent intelligence industry.
See full Criteria company page
