What is Criteo?
Founded in 2005 and headquartered in Paris, France, Criteo operates at the forefront of digital advertising, specializing in personalized retargeting. The company empowers marketers and media owners by delivering trusted and impactful advertising experiences. Criteo's core technology enables businesses to re-engage consumers who have previously interacted with their websites, driving conversions and enhancing customer journeys. Its mission is to bring richer experiences to every consumer through sophisticated data analysis and ad delivery.
How much funding has Criteo raised?
Criteo has raised a total of $315M across 5 funding rounds:
Series A
$6.6M
Series B
$10.4M
Series C
$7M
Series D
$40M
Stock Offering
$251M
Series A (2006): $6.6M with participation from Idinvest Partners and Elaia Partners
Series B (2008): $10.4M led by Index Ventures
Series C (2010): $7M supported by Bessemer Venture Partners
Series D (2012): $40M featuring SoftBank
Stock Issuance/Offering (2013): $251M backed by J.P. Morgan, Deutsche Bank, and Jefferies & Co.
Key Investors in Criteo
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO. They partner with founders with bold dreams that challenge the status quo to build enduring companies.
Idinvest Partners
Idinvest Partners finances and supports entrepreneurs at different stages of their business development. The company is a mid-market private equity company.
J.P. Morgan
Founded in 1799, JPMorgan Chase & Co. is a global financial services firm with operations in more than 60 countries. The firm specializes in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity.
What's next for Criteo?
The recent major strategic investment in Criteo signals a pivotal phase for the company, likely aimed at further enhancing its technological capabilities, expanding its global reach, and potentially exploring new market segments within the advertising technology landscape. This capital infusion is expected to bolster its competitive edge against rivals and support ongoing innovation in areas such as AI-driven personalization and cross-device advertising. The company's trajectory suggests a focus on consolidating its market leadership and driving sustainable growth through strategic partnerships and product development.
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