What is Crisp?
Founded in 2018, Crisp operates as a specialized online-only supermarket that bridges the gap between local producers and health-conscious consumers. By eliminating traditional retail intermediaries, the company ensures that fish, fruits, vegetables, and other perishables reach customers with maximum freshness. Its market position is defined by a commitment to quality and a seamless digital user experience, effectively disrupting the conventional grocery landscape in the Netherlands and beyond. The firm's operational efficiency is supported by a sophisticated logistics network designed to handle the complexities of fresh food distribution at scale.
How much funding has Crisp raised?
Crisp has raised a total of $161.2M across 4 funding rounds:
Series A
$12M
Series B
$36.1M
Other Financing Round
$75M
Other Financing Round
$38.1M
Series A (2020): $12M with participation from FirstMark Capital, Spring Capital, and Swell Capital
Series B (2021): $36.1M led by Keen Venture Partners LLP and Target Global
Other Financing Round (2022): $75M supported by Keen Venture Partners and Target Global
Other Financing Round (2023): $38.1M featuring John Caspers, Adriaan Mol, and Sanne Manders
Key Investors in Crisp
Target Global
A leading pan-European technology investment firm managing over 3 billion in assets, focusing on companies across all lifecycle stages from pre-seed to pre-IPO.
Keen Venture Partners
A venture capital firm dedicated to supporting exceptional European teams in the technology and software sectors, with a focus on enhancing productivity and security.
FirstMark Capital
An early-stage venture capital firm known for partnering with founders to build transformative technology companies.
What's next for Crisp?
With the recent influx of capital, Crisp is well-positioned to scale its operations and enhance its technological infrastructure. The company is expected to focus on deepening its penetration in existing markets while potentially exploring new geographic territories within Europe. Strategic priorities likely include optimizing last-mile delivery capabilities, expanding its curated product catalog, and investing in data-driven inventory management to further reduce food waste. As the e-grocery industry matures, Crisp's ability to maintain its premium value proposition while achieving operational leverage will be critical to its long-term success and potential future exit opportunities.
See full Crisp company page
