What is CreatorIQ?
Founded in 2013 and headquartered in Culver City, California, CreatorIQ provides an enterprise-grade influencer marketing platform. The software is engineered to empower brands and agencies to manage, measure, and scale their influencer campaigns with precision. By offering sophisticated analytics, relationship management tools, and workflow automation, CreatorIQ addresses the core challenges of the modern marketing stack, ensuring that organizations can effectively leverage creator-led content to drive measurable business outcomes. Its market position is characterized by a focus on enterprise-level reliability and data-driven decision-making.
How much funding has CreatorIQ raised?
CreatorIQ has raised a total of $76M across 3 funding rounds:
Series B
$12M
Series C
$24M
Unspecified
$40M
Series B (2019): $12M with participation from Unilever Ventures, TVC Capital, Affinity Group, TPG Growth, and Evolution Media
Series C (2020): $24M led by Undisclosed
Unspecified (2021): $40M supported by Kayne Anderson Capital Advisors, VC Capital, and Affinity Group
Key Investors in CreatorIQ
Unilever Ventures
The venture capital arm of the multinational consumer goods giant, focusing on investments in companies that align with their broad portfolio of personal care and food brands.
TVC Capital
A growth equity firm specializing in software and software-enabled services, providing operational support to help B2B companies achieve scale and profitable exits.
TPG Growth
A global alternative asset management firm that partners with businesses to drive long-term value creation through growth equity and strategic market solutions.
What's next for CreatorIQ?
With the infusion of $40M, CreatorIQ is well-positioned to accelerate its product roadmap and deepen its penetration into global markets. The company's strategic focus will likely center on enhancing its proprietary data analytics engine and expanding its integration capabilities with major social media platforms. As the influencer marketing industry matures, CreatorIQ's ability to provide actionable insights and seamless campaign orchestration will be paramount in maintaining its competitive advantage. Future growth will likely involve further consolidation of its market share through continued innovation in creator relationship management and performance attribution technologies.
See full CreatorIQ company page
