What is CreatorIQ?
Founded in 2013 and headquartered in Culver City, California, CreatorIQ offers a robust enterprise influencer marketing platform designed for brands and agencies. The software facilitates the management of comprehensive influencer campaigns, enabling businesses to streamline operations, measure ROI, and optimize their influencer strategies. CreatorIQ's platform is crucial for companies looking to leverage the power of influencer marketing in an increasingly digital-first world, providing tools for discovery, relationship management, campaign execution, and performance analytics.
How much funding has CreatorIQ raised?
CreatorIQ has raised a total of $76M across 3 funding rounds:
Series B
$12M
Series C
$24M
Unspecified
$40M
Series B (2019): $12M with participation from Affinity Group, TPG Growth, Unilever Ventures, Evolution Media, and TVC Capital
Series C (2020): $24M led by Undisclosed
Unspecified (2021): $40M supported by VC Capital, Affinity Group, and Kayne Anderson Capital Advisors
Key Investors in CreatorIQ
TPG Growth
TPG Growth is a global investment firm that focuses on managing alternative assets and supporting business growth across diverse industries. It is seen as a firm that provides investment management, advisory, and capital solutions to institutions and companies worldwide, operating across private equity, credit, real estate, and impact investing.
Unilever Ventures
Unilever Ventures is the venture capital arm of Unilever plc, a British multinational consumer goods company. It invests in companies that align with Unilever's strategic interests, often in areas related to consumer technology, digital marketing, and innovative product development.
Evolution Media
Evolution Media is a media production company specializing in non-fiction programming for broadcast and cable networks. As an MGM company, it has a history of producing popular reality shows and entertainment programs, indicating a strategic interest in media and content-related ventures.
What's next for CreatorIQ?
With a major strategic investment and a cumulative funding of $76M, CreatorIQ is well-positioned for its next phase of growth. The company is likely to focus on enhancing its platform capabilities, expanding its market reach, and potentially exploring strategic partnerships. This significant backing suggests a strong investor confidence in CreatorIQ's business model and its ability to capture a larger share of the rapidly evolving influencer marketing industry. Future developments may include advancements in AI-driven analytics, creator relationship management, and global expansion initiatives.
See full CreatorIQ company page
