What is CreatorIQ?
Founded in 2013 and headquartered in Culver City, California, CreatorIQ provides a comprehensive enterprise-grade platform designed to streamline influencer marketing workflows. The software enables brands and agencies to discover talent, manage complex campaign logistics, and derive actionable insights through sophisticated analytics. By centralizing the influencer lifecycle, CreatorIQ addresses the fragmentation often found in digital marketing, positioning itself as an essential infrastructure provider for modern brand management. The company's focus on data-driven decision-making has allowed it to capture significant market share among large-scale organizations seeking to professionalize their influencer partnerships.
How much funding has CreatorIQ raised?
CreatorIQ has raised a total of $76M across 3 funding rounds:
Series B
$12M
Series C
$24M
Unspecified
$40M
Series B (2019): $12M with participation from TVC Capital, TPG Growth, Affinity Group, Evolution Media, and Unilever Ventures
Series C (2020): $24M led by Undisclosed
Unspecified (2021): $40M supported by Kayne Anderson Capital Advisors, Affinity Group, and VC Capital
Key Investors in CreatorIQ
TVC Capital
TVC Capital is a growth equity firm based in San Diego, CA, specializing in investments and acquisitions of software companies and software-enabled service firms.
TPG Growth
TPG is a global alternative asset management firm founded in 1992 with investment strategies spanning private equity, growth equity, impact investing, and credit.
Unilever Ventures
Unilever Ventures is the venture capital and private equity arm of Unilever, focusing on investing in early-stage companies that align with the consumer goods giant's strategic interests.
What's next for CreatorIQ?
Looking ahead, the strategic deployment of $40M is expected to accelerate CreatorIQ's product innovation and international expansion. As the influencer marketing industry shifts toward greater transparency and performance-based metrics, the company is likely to prioritize the integration of advanced AI-driven analytics and cross-platform attribution tools. This capital injection provides the necessary runway to deepen its competitive moat, potentially through strategic acquisitions or the expansion of its service offerings into adjacent marketing technology verticals. By maintaining its focus on enterprise-level reliability and scalability, CreatorIQ is poised to remain a dominant force in the evolving creator economy.
See full CreatorIQ company page
