What is Create?
Headquartered in New York, NY, Create Wellness, Inc. has established itself as the category leader in creatine gummies across major retail and e-commerce channels. The brand distinguishes itself through the use of best-in-class ingredients, rigorous third-party testing for potency by Eurofins, and NSF for Sport Certification. Create's mission is to democratize access to the scientifically proven benefits of creatine, which include enhanced strength, improved recovery, and cognitive performance.
How much funding has Create raised?
Create has raised a total of $25M across 2 funding rounds:
Series A
$5M
Unspecified
$20M
Series A (2024): $5M with participation from Unilever
Unspecified (2026): $20M led by Alliance Consumer Growth and Unilever Ventures
Key Investors in Create
Unilever
Unilever, a global consumer goods giant, brings extensive market reach and brand-building expertise, likely focusing on scaling Create's consumer product offerings.
Alliance Consumer Growth
Alliance Consumer Growth is a leading consumer-focused growth equity fund, expected to provide strategic guidance and capital to fuel Create's expansion and brand development.
Unilever Ventures
Unilever Ventures specializes in investing in companies to foster growth and brand recognition, aligning with Create's objective to broaden its market presence.
What's next for Create?
The recent major strategic investment signals a pivotal phase for Create, likely enabling accelerated expansion of its product line, enhanced marketing initiatives, and further penetration into new markets. This infusion of capital is expected to solidify its leadership in the burgeoning sports nutrition and wellness supplement industry, potentially paving the way for future growth stages and strategic partnerships. The company's focus on quality and certification positions it well for continued success.
See full Create company page
