What is Create?
Create Wellness, Inc., headquartered in New York, NY, has established itself as a leader in the creatine monohydrate gummy market. The company has successfully popularized this innovative product format, achieving category leadership across both major retail and e-commerce channels. Create's commitment to quality is evident in its use of best-in-class ingredients, rigorous third-party testing for potency by Eurofins, and NSF for Sport Certification. The brand's mission is to democratize the well-documented benefits of creatine, including enhanced strength, improved recovery, and cognitive performance, making them accessible to a broader consumer base.
How much funding has Create raised?
Create has raised a total of $25M across 2 funding rounds:
Series A
$5M
Unspecified
$20M
Series A (2024): $5M with participation from Unilever
Unspecified (2026): $20M led by Alliance Consumer Growth and Unilever Ventures
Key Investors in Create
Alliance Consumer Growth
Alliance Consumer Growth (ACG) is a leading consumer-focused growth equity investment fund that specializes in identifying, investing in, and guiding emerging brands toward significant growth and market success.
Unilever Ventures
Unilever Ventures is an investment arm focused on nurturing companies to achieve brand recognition and scale, based in London, England.
Unilever
Unilever plc is a global consumer goods giant with a broad portfolio of food, beverage, and personal care brands, operating in over 190 countries.
What's next for Create?
With this significant infusion of capital, Create is poised for accelerated expansion and product development. The major enterprise-level funding suggests a strategic focus on scaling operations, potentially through increased manufacturing capacity, broader distribution networks, and enhanced marketing initiatives. The company's leadership in the creatine gummy category, coupled with its commitment to quality and third-party validation, positions it favorably to capitalize on the growing consumer demand for convenient and effective performance supplements. Future growth may also involve exploring new product lines or expanding into international markets, further solidifying its market dominance.
See full Create company page
