What is Create?
Create Wellness, Inc. operates as a premier creatine brand based in New York, NY, distinguished by its pioneering work in the creatine monohydrate gummy category. By prioritizing product integrity through third-party testing by Eurofins and achieving NSF for Sport Certification, the company has established a robust reputation for quality and efficacy. Its market position is defined by a dual-channel strategy, maintaining dominance across both major retail outlets and digital e-commerce platforms. The firm's core mission centers on democratizing access to the cognitive and physical performance benefits of creatine, effectively bridging the gap between elite athletic supplementation and everyday consumer wellness.
How much funding has Create raised?
Create has raised a total of $25M across 2 funding rounds:
Series A
$5M
Unspecified
$20M
Series A (2024): $5M with participation from Unilever
Unspecified (2026): $20M led by Alliance Consumer Growth and Unilever Ventures
Key Investors in Create
Unilever
A British-Dutch multinational consumer goods giant that manages a vast portfolio of global brands and provides strategic resources for scaling consumer-facing enterprises.
Alliance Consumer Growth
A prominent growth equity firm specializing in identifying and nurturing high-potential emerging consumer brands through strategic guidance and capital support.
Unilever Ventures
The venture capital arm of Unilever, focused on investing in innovative companies to foster brand recognition and long-term market growth.
What's next for Create?
Following this major enterprise-level funding, Create Wellness, Inc. is positioned to accelerate its operational expansion and deepen its market penetration. The strategic allocation of this capital will likely focus on scaling supply chain capabilities to meet rising consumer demand and potentially diversifying its product portfolio to address broader health and recovery needs. As the company transitions from a high-growth startup to a more mature enterprise, the focus will remain on maintaining its category leadership while leveraging the expertise of its institutional backers to navigate the complexities of global consumer goods distribution and brand equity development.
See full Create company page
