What is Create?
Headquartered in New York, Create Wellness, Inc. has effectively redefined the supplement market by popularizing the creatine monohydrate gummy. By prioritizing product integrity through third-party testing by Eurofins and achieving NSF for Sport Certification, the company has established a reputation for quality and safety. Its market position is characterized by a dual-channel strategy, maintaining a robust presence across both major retail outlets and e-commerce platforms. The brand's core mission centers on democratizing access to the cognitive and physical performance benefits of creatine, positioning itself as a staple in the daily regimens of both professional athletes and health-conscious consumers.
How much funding has Create raised?
Create has raised a total of $25M across 2 funding rounds:
Series A
$5M
Unspecified
$20M
Series A (2024): $5M with participation from Unilever
Unspecified (2026): $20M led by Alliance Consumer Growth and Unilever Ventures
Key Investors in Create
Alliance Consumer Growth
A leading North American growth equity firm that specializes in identifying and scaling high-potential emerging consumer brands.
Unilever Ventures
The venture capital arm of Unilever, focused on investing in and accelerating the growth of innovative companies within the consumer goods space.
Unilever
A global multinational consumer goods conglomerate with a vast portfolio of food, beverage, and personal care brands operating in over 190 countries.
What's next for Create?
With the backing of major strategic partners, Create is well-positioned to accelerate its growth trajectory. The recent capital allocation is expected to drive further innovation in product development and enhance supply chain efficiencies to meet rising consumer demand. As the company scales, it will likely focus on deepening its penetration in international markets and exploring new product categories that align with its commitment to evidence-based wellness. The involvement of seasoned consumer-focused investors suggests a long-term strategy aimed at sustained brand equity and market dominance in the competitive sports nutrition landscape.
See full Create company page
