What is Cousin?
Originally founded in 1970 as Enterprise Art, a retail craft store, Cousin has evolved into a premier wholesaler of jewelry making supplies and a comprehensive fashion company. The company operates through its Cousin DIY division, offering findings, accents, and tools, and its Laura Janelle division, providing trendy jewelry and fashion accessories. Cousin's product development is driven by extensive trend research and data intelligence, gathered from global publications, paid resources, and fashion trade shows, ensuring its offerings remain consistently on-trend. The company emphasizes the passion and creativity of its team, fostering an environment dedicated to innovation and making a difference in the fashion industry.
How much funding has Cousin raised?
Cousin has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
What's next for Cousin?
The substantial capital infusion, particularly the recent strategic investment, positions Cousin for accelerated growth and enhanced market penetration. This financial backing is expected to fuel further expansion of its product lines, potentially through increased trend research capabilities, advanced data analytics for product development, and broader distribution channels for both the Cousin DIY and Laura Janelle brands. The company's focus on staying ahead of fashion trends, combined with its robust operational history, suggests a strategic deployment of these funds to solidify its leadership in the wholesale jewelry supplies and fashion accessory sectors, potentially exploring new market segments or enhancing its direct-to-consumer offerings.
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