What is Country Stitches?
Operating out of East Lansing and Jackson, Michigan, Country Stitches serves as a comprehensive hub for the sewing and quilting community. The company maintains a robust inventory of premium sewing machines from industry-leading manufacturers such as Babylock, Bernina, Juki, Pfaff, Viking, and Singer. Beyond hardware, the firm distinguishes itself through a curated selection of over 6,000 bolts of high-quality quilting cotton, alongside specialized notions, patterns, and kits. The business model is deeply integrated with its customer base, offering factory-certified repair services and interactive educational programming, such as the Mystery Five-0 series, which fosters long-term brand loyalty and consistent foot traffic across its physical retail locations.
How much funding has Country Stitches raised?
Country Stitches has raised a total of $332K across 2 funding rounds:
Debt
$150K
Debt
$182K
Debt (2020): $150K with participation from PPP
Debt (2021): $182K led by PPP
Key Investors in Country Stitches
PPP
Public-Private Partnership
What's next for Country Stitches?
With this recent capital deployment, Country Stitches is positioned to further optimize its supply chain and expand its educational service offerings. As the company navigates the complexities of the late-stage growth phase, the focus will likely shift toward enhancing digital engagement strategies and scaling its service department to meet the rising demand for professional-grade machine maintenance. By reinforcing its position as a regional leader in the sewing and quilting sector, the firm is well-equipped to capitalize on the growing interest in artisanal crafts and home-based manufacturing, ensuring sustained revenue growth and market relevance in the coming fiscal periods.
See full Country Stitches company page
