What is Countingup?
Countingup operates as a multi-award-winning financial technology firm that provides an all-in-one platform, merging business current accounts with sophisticated accounting software. Designed specifically for the needs of sole traders, freelancers, and the self-employed, the platform automates labor-intensive tasks such as bookkeeping, invoicing, and tax preparation. By reducing the administrative burden on small business owners, Countingup has established itself as a trusted partner for over 100,000 UK enterprises. The company's market position is bolstered by strategic partnerships with industry giants like Sage and ING Bank, which provide the necessary infrastructure and credibility to scale its operations effectively within the highly regulated financial services sector.
How much funding has Countingup raised?
Countingup has raised a total of $19.3M across 3 funding rounds:
Angel/Seed
$1.6M
Other Financing Round
$4.9M
Series A
$12.7M
Angel/Seed (2018): $1.6M, investors not publicly disclosed
Other Financing Round (2020): $4.9M led by CVentures, ING Ventures, Triple Point, and BiG Start Ventures
Series A (2021): $12.7M supported by Framework Venture Partners, Gresham House Asset Management, and Sage
Key Investors in Countingup
CVentures
A venture capital firm based in Florianopolis that focuses on high-growth potential small and medium-sized enterprises within the innovation ecosystem.
Gresham House Asset Management
A specialist asset manager providing differentiated alternative investment strategies across forestry, infrastructure, and strategic private equity.
Sage
A global leader in cloud business management solutions, providing accounting, financial, and payroll software to millions of small and medium-sized businesses.
What's next for Countingup?
With the successful closure of its latest financing round, Countingup is well-positioned to expand its feature set and deepen its market penetration. The strategic focus will likely shift toward enhancing its automated tax compliance engine and expanding its user base through targeted acquisition strategies. By leveraging the expertise of its institutional backers, the company is expected to refine its product-market fit, ensuring that its integrated banking and accounting suite remains the primary choice for the growing gig economy and independent workforce. Future growth will likely involve further integration with third-party financial ecosystems, solidifying its role as an essential utility for modern business management.
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