What is Countingup?
Countingup operates as a multi-award-winning financial technology provider, offering an all-in-one solution that merges business current accounts with sophisticated accounting software. By targeting the specific pain points of sole traders, freelancers, and self-employed professionals, the platform automates critical administrative tasks such as bookkeeping, invoicing, and tax preparation. With a user base exceeding 100,000 UK businesses, Countingup has established itself as a vital tool for modern enterprise efficiency, effectively reducing the operational burden on small business owners through seamless digital integration.
How much funding has Countingup raised?
Countingup has raised a total of $19.3M across 3 funding rounds:
Angel/Seed
$1.6M
Other Financing Round
$4.9M
Series A
$12.7M
Angel/Seed (2018): $1.6M, investors not publicly disclosed
Other Financing Round (2020): $4.9M led by BiG Start Ventures, CVentures, ING Ventures, and Triple Point
Series A (2021): $12.7M supported by Framework Venture Partners, Gresham House Asset Management, and Sage
Key Investors in Countingup
Gresham House Asset Management
Gresham House is an asset manager providing funds and tailored investment solutions across differentiated alternative strategies, including strategic public and private equity.
CVentures
A venture capital firm focusing on investments in small and medium-sized enterprises with high growth potential, aiming to create value through entrepreneurship and innovation.
Sage
A global leader in accounting, financial, HR, and payroll technology for small and medium-sized businesses.
What's next for Countingup?
With the recent capital injection, Countingup is well-positioned to accelerate its market penetration and enhance its product suite. The company's strategic focus will likely center on deepening its integration capabilities and expanding its reach within the SME ecosystem. By leveraging the expertise of its backers—which include major players in the accounting software and banking sectors—Countingup is poised to further disrupt the traditional financial services model. Future growth will likely involve scaling its automated tax compliance features and strengthening its position as the primary financial operating system for the self-employed workforce.
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