What is Core Audience?
Core Audience operates as a software-as-a-service (SaaS) provider, specializing in powering audience-based marketing strategies across paid, earned, and owned media channels. The company's proprietary Core Audience Management Platform is recognized as the industry's first data management platform (DMP) designed specifically for brands. It offers marketers a unified view of their customers and the capability to own their audience data, thereby establishing a sustainable competitive advantage. The fully hosted solution is engineered to process vast quantities of data daily, converting it into actionable audience segments in real-time, while maintaining a market-leading availability of 99.99% up-time. Core Audience is an integral part of iCrossing, a digital marketing agency that functions as a unit of Hearst Corporation, a prominent diversified media conglomerate.
How much funding has Core Audience raised?
Core Audience has raised a total of $7.5M across 1 funding round:
Unspecified
$7.5M
Unspecified (2011): $7.5M with participation from Trinity Ventures, Sierra Ventures, and Illuminate Ventures
Key Investors in Core Audience
Trinity Ventures
Trinity Ventures is an early-stage investment firm dedicated to supporting mission-driven entrepreneurs and transforming their ambitious visions into reality. The firm invests in a diverse range of industries, exemplified by its portfolio that includes companies like Turos, Side, and Markforged. With a commitment to fostering lasting relationships and providing hands-on support, Trinity Ventures focuses on building high-impact businesses. Their approach emphasizes intellectual candor and engagement, making them a valued partner for innovative entrepreneurs.
Sierra Ventures
Sierra Ventures (sierraventures.com) is a Silicon Valleybased venture capital firm that raises dedicated funds to invest in earlystage technology startupsprimarily Seed and Series Ain areas such as enterprise software, infrastructure, data/AI, and frontier tech, partnering with founders from productmarket fit through scaleup and exit.
Illuminate Ventures
Illuminate Ventures is a venture capital firm focused on investing in early-stage B2B and enterprise software startups. They specialize in Series Seed investments, providing resources to help transform startups into market leaders, particularly those leveraging data and AI. The firm seeks innovative companies led by diverse teams and has a track record of successful investments in deep technology and SaaS applications. Illuminate Ventures aims to support entrepreneurs in reinventing business through their expertise and extensive network.
What's next for Core Audience?
The substantial enterprise-level funding received by Core Audience signals a strategic inflection point, likely enabling accelerated product development, market penetration, and the scaling of its data management platform. This capital infusion is expected to fortify its competitive edge in the audience-based marketing technology sector, potentially leading to enhanced platform capabilities and broader enterprise adoption. The company's integration within Hearst Corporation provides a robust foundation for leveraging media assets and expanding its reach within the digital marketing ecosystem.
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