What is Copper?
Copper, formerly known as ProsperWorks, operates as a specialized CRM platform designed to streamline relationship management for businesses. By embedding its functionality directly into the G Suite ecosystem, the company eliminates the friction typically associated with traditional data entry and pipeline management. This integration-first approach has allowed Copper to capture a significant share of the market, particularly among organizations that prioritize productivity and workflow automation. The company's platform serves as a central hub for managing client interactions, enabling teams to build and maintain relationships with greater efficiency and data-driven precision.
How much funding has Copper raised?
Copper has raised a total of $87M across 4 funding rounds:
Other Financing Round
$2.5M
Series A
$7.5M
Series B
$24M
Series C
$53M
Other Financing Round (2013): $2.5M with participation from Tim Stevens, Chris Sundberg, Don Hutchison, Andy Rankin, CrunchFund, Brad Jones, Red Dog Capital, Satya Patel, William Mitchell, Columbus Nova Technology Partners, Bloomberg, Jim Cheng, Tom Cole, Shernaz Daver, Vishal Makhijani, and Anthony Soohoo
Series A (2015): $7.5M led by Bloomberg
Series B (2016): $24M supported by Industry Ventures, Next World Capital, Devoteam, Storm Ventures, Vela Partners, and Financière Saint James
Series C (2017): $53M featuring GV and Norwest Venture Partners
Key Investors in Copper
GV
GV is a prominent venture capital firm that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, and frontier technology innovations.
Storm Ventures
Storm Ventures is an early-stage venture capital firm specializing in B2B software startups, with a particular emphasis on enterprise infrastructure and artificial intelligence.
Industry Ventures
Industry Ventures is a private equity and venture capital firm that provides flexible capital solutions across the full lifecycle of venture investing, supporting companies from early-stage through growth.
What's next for Copper?
Looking ahead, Copper is well-positioned to leverage its recent capital injection to further enhance its product suite and expand its footprint in the enterprise sector. As the demand for intelligent, automated CRM tools continues to rise, the company's focus on deep integration and user-centric design will likely remain its primary competitive advantage. Future strategic initiatives are expected to center on scaling operations, refining its AI-driven insights, and deepening its penetration into global markets. By maintaining its focus on high-growth B2B segments, Copper is poised to continue its evolution as a cornerstone of the modern digital workplace.
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