What is Copper?
Copper, formerly known as ProsperWorks, operates as a sophisticated CRM platform engineered to integrate seamlessly with the Google Workspace ecosystem. By automating data entry and streamlining communication tracking, the company empowers teams to focus on relationship building rather than administrative overhead. Its market position is defined by its deep technical synergy with G Suite, making it a preferred solution for organizations seeking to leverage existing cloud infrastructure to enhance sales productivity and operational transparency. The platform serves as a central nervous system for business interactions, providing actionable insights that drive revenue growth and customer retention.
How much funding has Copper raised?
Copper has raised a total of $87M across 4 funding rounds:
Other Financing Round
$2.5M
Series A
$7.5M
Series B
$24M
Series C
$53M
Other Financing Round (2013): $2.5M with participation from Tom Cole, Shernaz Daver, Don Hutchison, CrunchFund, Columbus Nova Technology Partners, Bloomberg, Jim Cheng, Andy Rankin, William Mitchell, Red Dog Capital, Satya Patel, Chris Sundberg, Vishal Makhijani, Anthony Soohoo, Brad Jones, and Tim Stevens
Series A (2015): $7.5M led by Bloomberg
Series B (2016): $24M supported by Devoteam, Vela Partners, Storm Ventures, Next World Capital, Financière Saint James, and Industry Ventures
Series C (2017): $53M featuring Norwest Venture Partners and GV
Key Investors in Copper
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm. The company is headquartered in Palo Alto, California with offices in India and Israel.
GV
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors. The company focuses on enterprise solutions, life sciences, consumer products, and frontier technology innovations.
Storm Ventures
Storm Ventures is an early-stage venture capital firm focused on B2B software startups, specializing in areas such as artificial intelligence, enterprise infrastructure, and cybersecurity.
What's next for Copper?
Following the most recent major strategic investment, Copper is well-positioned to accelerate its product roadmap and expand its footprint within the enterprise software sector. The company is expected to prioritize the integration of advanced analytics and machine learning capabilities to further differentiate its CRM offering in a crowded marketplace. By leveraging the expertise of its high-profile investor base, Copper will likely focus on scaling its go-to-market strategy, enhancing its security infrastructure, and deepening its penetration into global markets where G Suite adoption remains high. The current funding context suggests a transition toward long-term sustainability and market leadership in the B2B software-as-a-service landscape.
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