What is Conversion Logic?
Conversion Logic operates as a cross-channel attribution platform tailored for the media industry. Its SaaS solution is engineered to provide CMOs, brand leads, and media practitioners with real-time, actionable insights for managing complex multi-channel media campaigns. The platform's media-agnostic technology enables rapid adaptation to evolving market dynamics, offering an independent perspective free from media entity influence. The company's trajectory suggests a focus on scaling its technological capabilities and market reach.
How much funding has Conversion Logic raised?
Conversion Logic has raised a total of $14.1M across 3 funding rounds:
Angel/Seed
$1.1M
Angel/Seed
$4M
Series A
$9M
Angel/Seed (2014): $1.1M, investors not publicly disclosed
Angel/Seed (2015): $4M led by Rincon Venture Partners, Lerer Hippeau Ventures, Crosscut, Founder Collective, TenOneTen, and Raptor Group
Series A (2017): $9M supported by Crosscut, Rincon Venture Partners, TenOne Ten Ventures, Revel Partners, Lerer Hippeau Ventures, Founder Collective, and Pelion Venture Partners
Key Investors in Conversion Logic
Rincon Venture Partners
Rincon Venture Partners is a venture capital firm that invests in early-stage technology companies, often focusing on B2B software solutions. They provide strategic guidance and capital to help startups scale effectively.
Lerer Hippeau Ventures
Lerer Hippeau is a venture capital firm that invests in innovative startups, particularly in the early stages. They support founders across enterprise and consumer landscapes, leveraging their operational expertise.
Crosscut
Crosscut is an investment firm that backs technology startups, focusing on companies with disruptive potential. Their investment strategy often involves supporting businesses through various growth stages.
What's next for Conversion Logic?
With a recent major strategic investment, Conversion Logic is poised to enhance its platform's capabilities and expand its market penetration. The company's focus on providing intuitive, real-time attribution insights positions it to capitalize on the increasing demand for data-driven decision-making in media campaign management. Future developments will likely involve further technological innovation and strategic partnerships to solidify its position as a leader in cross-channel attribution.
See full Conversion Logic company page
