What is Conversion Logic?
Conversion Logic operates as a sophisticated SaaS platform engineered to solve the complexities of cross-channel attribution for modern CMOs and media practitioners. By providing media-agnostic, real-time insights, the company enables brands to optimize multi-channel campaigns with precision. As an independent entity, it remains untethered from media-buying influence, positioning itself as a neutral arbiter of marketing performance data. This independence is a core value proposition, allowing the firm to serve as a trusted partner for global brands navigating fragmented digital environments.
How much funding has Conversion Logic raised?
Conversion Logic has raised a total of $14.1M across 3 funding rounds:
Angel/Seed
$1.1M
Angel/Seed
$4M
Series A
$9M
Angel/Seed (2014): $1.1M, investors not publicly disclosed
Angel/Seed (2015): $4M led by TenOneTen, Raptor Group, Founder Collective, Lerer Hippeau Ventures, Crosscut, and Rincon Venture Partners
Series A (2017): $9M supported by Pelion Venture Partners, Crosscut, Rincon Venture Partners, TenOne Ten Ventures, Revel Partners, Lerer Hippeau Ventures, and Founder Collective
Key Investors in Conversion Logic
Founder Collective
Founder Collective is a venture capital fund focused on seed and pre-seed investments, partnering with exceptional entrepreneurs from the idea stage to IPO.
Rincon Venture Partners
Bonfire Ventures is a lead investor specializing in Seed rounds for AI-powered B2B software companies, providing $2-4M investments and ongoing support.
Raptor Group
Raptor is an investment firm that backs founders across venture capital, growth equity and public markets, focusing on companies shaping consumer, technology, sports and media.
What's next for Conversion Logic?
With the infusion of recent capital, Conversion Logic is well-positioned to deepen its technological moat and expand its enterprise-grade feature set. The focus will likely shift toward scaling operations to meet the increasing demand for actionable, real-time data in a privacy-conscious advertising ecosystem. By leveraging its established investor base, the company is poised to refine its predictive modeling capabilities, ensuring that its clients maintain a competitive edge in rapidly shifting market conditions. Future growth will likely center on enhancing platform interoperability and solidifying its status as an essential component of the modern marketing technology stack.
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