What is Conversion Logic?
Conversion Logic operates as the media industry's most intuitive cross-channel attribution platform. Developed by seasoned attribution experts, its SaaS solution is engineered for CMOs, brand leads, and media practitioners who require swift and precise decision-making for their global multi-channel media campaigns. The company's media-agnostic technology delivers real-time, actionable insights, empowering clients to adapt quickly to evolving market dynamics. As an independent entity, Conversion Logic maintains freedom from any media entity influence, ensuring unbiased performance analysis.
How much funding has Conversion Logic raised?
Conversion Logic has raised a total of $14.1M across 3 funding rounds:
Angel/Seed
$1.1M
Angel/Seed
$4M
Series A
$9M
Angel/Seed (2014): $1.1M, investors not publicly disclosed
Angel/Seed (2015): $4M led by TenOneTen, Raptor Group, Rincon Venture Partners, Crosscut, Lerer Hippeau Ventures, and Founder Collective
Series A (2017): $9M supported by Rincon Venture Partners, TenOne Ten Ventures, Crosscut, Revel Partners, Lerer Hippeau Ventures, Pelion Venture Partners, and Founder Collective
Key Investors in Conversion Logic
Rincon Venture Partners
Rincon Venture Partners is a venture capital firm that specializes in early-stage investments, particularly in B2B software companies. They provide significant seed funding and ongoing support to help founders scale their businesses effectively.
TenOneTen Ventures
TenOneTen Ventures is a Los Angeles-based venture firm that invests in startups leveraging data and technology to disrupt established industries, focusing on innovative applications.
Founder Collective
Founder Collective is a venture capital fund that focuses on seed and pre-seed investments, partnering with entrepreneurs from the initial idea stage through to IPO, emphasizing founder alignment and capital efficiency.
What's next for Conversion Logic?
The substantial enterprise-level funding and recent strategic investment signal a pivotal growth phase for Conversion Logic. This capital infusion is expected to fuel further platform development, enhance market penetration, and potentially expand its service offerings to address the increasingly complex needs of cross-channel campaign management. The company's focus on real-time, media-agnostic insights positions it to capitalize on the growing demand for data-driven marketing strategies and robust attribution models.
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