What is Consensus?
Founded in 2013, Consensus is the pioneer and category leader in Demo Automation and Buyer Enablement. The platform is engineered to address the inefficiencies inherent in modern software procurement by providing intelligent, automated product demonstrations. By enabling presales and sales teams to deliver personalized, on-demand experiences, Consensus effectively eliminates unqualified demos and significantly shortens complex sales cycles. This modernization of the software buying experience has positioned the firm as an essential utility for B2B organizations seeking to optimize their go-to-market operations and improve conversion rates across the entire sales funnel.
How much funding has Consensus raised?
Consensus has raised a total of $139.5M across 8 funding rounds:
Other Financing Round
$100K
Private Equity
$5.3M
Multiple Rounds
$8.6M
Debt
$500K
Series B
$15M
Private Equity
$110M
Other Financing Round (2014): $100K with participation from Select Venture Partners
Private Equity (2015): $5.3M led by Peak Ventures
Angel/Seed (2016): $2.8M supported by Peak Ventures
Series A (2016): $4.2M featuring Peak Ventures
Other Financing Round (2016): $1.6M backed by Select Venture Partners and Peak Ventures
Debt (2017): $500K, investors not publicly disclosed
Series B (2022): $15M led by The Frazier Group and Riverside Acceleration Capital
Private Equity (2023): $110M supported by Sumeru
Key Investors in Consensus
Sumeru
Sumeru Equity Partners is a technology-focused growth capital firm that invests in software and technology-enabled services, partnering with founders to build market-leading companies.
Riverside Acceleration Capital
Riverside Acceleration Capital provides flexible growth capital and strategic support specifically tailored to B2B software companies with scalable go-to-market strategies.
Peak Ventures
Peak Ventures is a venture capital and private equity firm based in Lehi, Utah, focused on supporting early-stage and growth-oriented technology enterprises.
What's next for Consensus?
With the infusion of recent capital, Consensus is well-positioned to accelerate its product roadmap and expand its footprint within the enterprise software ecosystem. The company is expected to leverage this strategic investment to deepen its technological moat, particularly in the areas of buyer intent analytics and automated sales orchestration. As the demand for frictionless, self-service buying experiences continues to rise, Consensus is poised to scale its operations, potentially targeting broader international markets and enhancing its integration capabilities with existing CRM and marketing automation stacks. The firm remains focused on maintaining its category-defining status while driving sustainable growth through continued innovation in buyer enablement.
See full Consensus company page
